The New Rules Of International Link Building
Nov 3, 2009 at 7:00am ET by Andy Atkins-Krüger
Links in one country have a different value than links in another—and the average PageRank of sites in particular countries is not the same. So best not to start an international link building project with PageRank considerations, but rather to consider the impact of location of linking sites.
Filed in: Link Building: General, Multinational Search
SearchDNA Joins Crowded Field Of Link Analysis Tools
Oct 6, 2009 at 11:40am ET by Matt McGee
At SMX East today, Linkdex is introducing its new SearchDNA tool -- a link analysis tool that the company says goes deeper than the already crowded field that it's competing against.
While some link tools only show up to 1,000 links (think Yahoo Site Explorer), Linkdex says SearchDNA has a database of about one trillion links. It gets that data via a partnership with Majestic SEO, which also offers its own link analysis tools. So, what makes SearchDNA different if they're using the same data?
According to Linkdex CEO John Straw, SearchDNA goes beyond compiling a list of links and doe [...]
Filed in: Features: General, Link Building: General, SEM Tools: Links
Link Diagnosis Launches New Tool: A Review
Sep 3, 2009 at 7:06pm ET by Matt McGee
Link Diagnosis, one of the most well-known link analysis tools around, has new owners, a new look, and some fairly substantial changes under the hood. But are all the changes an improvement? Well, after testing a beta version for a few days, and now using the new site that launched today, my answer is ... yes and no. Some of the changes add value to what Link Diagnosis offers, but others may leave you wanting to use the old version again. (And you can; more on that below.)
What's New
Obviously, the look and feel is the first change you'll notice. The new Link Diagnosis sports a more mod [...]
Filed in: Features: Analysis, Link Building: General, SEM Tools: Links
Leveraging Competitive Intelligence For Link Building Campaigns
Jul 20, 2009 at 7:00am ET by Eric Enge
One of the most common recommendations people make about link building is to find out who links to your competitors (aka backlinking your competitors). This is a great idea, but many people who do this miss the most important point of why you do it. Let's explore the good things you can do while backlinking, and then dig into where the most value lies.
Contacting people who link to your competitors
A common strategy is to develop a list of sites who link to your competitor, and then contact those sites and ask them to link to you. There are many programs that will help you develop suc [...]
Filed in: Industrial Strength, Link Building: General
Are You Helping Facebook Outrank You For Your Brand Name?
Jul 10, 2009 at 1:45pm ET by Barry Schwartz
Facebook allows you to embed fan pages on your own site, which might result in Facebook outranking you for your own brand name. For example, the Search Engine Land fan page has a link for me to "add a fan box to your site." If you look at the code of that widget, you might notice Facebook is using your brand name as the anchor text to the Facebook URL. Since the URL is search engine friendly and since Facebook has a lot of link popularity and trust, I wouldn't be surprised to see some Facebook pages outranking the official brand web site, due to this new gadget code.
Here is a screen cap [...]
Filed in: Link Building: General, Link Building: Paid Links
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