Google Takes Action On Seven Link Networks In Japan

google-japan-featured Google's head of search spam, Matt Cutts, announced on Twitter this morning that Google has "taken action" on seven different link networks in Japan. Over the past several months, Google has not only been manual taking action against link networks or link schemes in the US, but they have been widening their efforts across the world. Google's Cutts said the action they took on the seven Japanese link networks happened over the past "few months." How would you know if your site was impacted? Well, it likely only impacts Japanese related sites that participated in link networks within that [...]


Adopt A Contingency Search Marketing Plan Before You Get Dinged

shutterstock_101441059-emergency-preparedness What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn't know you had done something wrong, and you were hit with an algorithmic update that crushed you? For every one of you who sees it coming, there are a ton that don't. Loads of people will tell you that doing poorly in Google would crush their business completely. Are you in that position? If so, have you made a contingency plan for how you'll keep moving if the worst happens? What If You Got No Traffic At All From Google? Imagine that, for whatever reas [...]


Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

wdl-tmobile-link-tweets We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week's article, I saw the site ranking at No. 8 for the term web design. Today, I'm seeing it at No. 48 for that same query. But the more obvious indicator of a penalty is that the site no longer ranks for its own name, Web Design Library. If you missed the original story, someone using the name "Vince" and tweeting from the @vitaliykoloswdl account was reaching out via Twitter to renew paid link agr [...]


Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It

quiet-shhh-600 Here's a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named "Vince" from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see numerous conversations about selling or renewing paid link agreements. The most notable conversation seems to be this one with T-Mobile, which started in February and has continued into this month (there are more tweets than shown on the screenshot below): At one point, "Vince" tells T-Mobile that there's [...]


Google Penalizes Italian & Spanish Link Networks

google-cop-busted-featured As promised, Google has taken manual action to penalize link networks in Italy and Spain. It was just four days ago that Google warned webmasters in those two countries about its rules on paid links and willingness to take action against websites that violate those rules. The penalties were announced separately on Friday by Google employees outside the U.S., and later retweeted by Matt Cutts, the head of Google's webspam team. First up was Giacomo Gnecchi, a member of Google's search quality team based in Dublin, who tweeted the news (in Italian) about the Italian link network penalty [...]


Google Penalizes Two German Link Networks; One Being efamous

google-flyswatter-penalty-600 Google's head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name: efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network, which is against Google's guidelines. Cutts also said they went after another "German agency network," but did not disclose which one that was. Here is Matt's tweet: Today we're taking action on a German link network (efamous) and a German agency network that violate our guidelines. — Matt Cutts (@m [...]


Google Now Targeting Italian & Spanish Link Spammers

google-links-featured Less than a month after Google targeted Polish link spammers and German link spammers, Google's head of search spam, Matt Cutts announced that the company is targeting more countries. Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. He posted both announcements on Twitter and the localized Google Webmaster Blogs. Here is the Spanish warning on Twitter and it links to the Spanish webmaster blog at Google. A reminder (in Spanish) about unnatural/paid links and that we're willing to take action on them: http://t.co/uTBdJ [...]


Matt Cutts Video: How Google Determines What’s A Paid Link

google-war-links-featured Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team's criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an explicit link for sale; then, the others are less obvious. The others include: how close is the value to money, is it a gift or a loan, what is the intent of the audience and is it a surprise or not. Explicit Link Sales Links that are explicitly sold for money are the most obvious. A webmaster sells a [...]


Google Targets Two Polish Link Networks While Continuing To Target German Link Networks

google-poland-600 Google lead of search spam Matt Cutts posted on Twitter that Google has taken action on two link networks operated in Poland this week. Matt wrote that Google is "not done with Germany yet, but we just took action on two Polish link networks." The Google Poland Webmaster Blog posted a reminder today about unnatural links and how to submit a reconsideration request. Matt Cutts didn't drop a hint on which Polish link networks were specifically targeted, like he has done in the past. But he did specifically say Google did take action on two link networks within Poland. Here is Matt's twe [...]


Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts

google-war-links-featured Soon after Google has warned Germany SEOs about paid links and link schemes, Google's head of search spam, Matt Cutts, posted on Twitter that they took action on a German agency and their clients for link schemes. Matt Cutts wrote, "this week we took action on a German agency's link network/clients." He added that Google will be going after more Germany link schemes in the near future. This was not unexpected, the other week, Matt Cutts also announced on Twitter that they targeted a French link network, that shut down shortly after the announcement. This time, Matt Cutts did not spec [...]


Google’s Rap Genius Penalty Results In Huge Traffic Declines For The Lyrics Site

rapgenius-logo Before Christmas, Rap Genius was outed for link schemes and then on Christmas, Google penalized the site for those link schemes. The penalty is still on and a couple metrics sites show huge drops in traffic for the site, some as much as losing 90% of their traffic since the penalty. Marcus from Search Metrics published the impact this Google penalty had on their search visibility in Google. Marcus noted that there was a 92% drop in search visibility according to their metrics. Search Metrics tracked hundreds of keywords that were impacted by this penalty, not just their home page but [...]


Google Has Officially Penalized Rap Genius For Link Schemes

google-cop-busted-featured Google has penalized Rap Genius for link schemes this morning. If you go to Google and search for [rap genius], rapgenius.com will not be found on the first page. Instead you will find links to their Twitter account, Facebook page, Wikipedia profile and stories like this about them being penalized by Google. But you won't find rapgenius.com on the first page. Here is a picture: As we covered the other day, Rap Genius was using link schemes to manipulate Google's rankings. It was brought to Google's attention, where the head of search spam, Matt Cutts, said we’re aware and looking i [...]


Google Squashes Backlinks.com, Another Link Network Outed By Google’s Matt Cutts

Matt Cutts, Google's head of search spam, announced on Twitter that Google has gone after another link network, this one is named Backlinks.com. Like with Anglo Rank, the link network Google outed the week prior, Matt Cutts took a line from their marketing material and then said "Au contraire!" This is the way Matt Cutts tells the SEO industry that Google is actively going after link networks and to stop participating in them. Here is Matt's tweet about Backlinks.com: "Our installation code/software used to publish the sold links is not detectable by the search engine bots." Au contrair [...]


Google’s Matt Cutts: Link Spamming Google For A Specific Time Period? Then Mass Disavow Those Links.

matt-cutts-links In a recent video released by Matt Cutts, Google's head of search spam, Matt answered the question, "How can a site recover from a period of spamming links?" The example given was when Interflora was penalized by Google for buying links and only was penalized for 11 days. The question was, how can a site with a penalty get their rankings back in 11-days like Interflora? Matt didn't give a specific answer to the question, instead he said he wanted to answer it in a general sense. Matt said that you should disavow the bad links with a vengeance and disavow all the links that might be pa [...]


Google Busts Yet Another Link Network: Anglo Rank

google-cop-busted-featured Google's head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another "private link network" - this one is named Anglo Rank. Matt's tweet was pretty direct, he wrote: "There are absolutely NO footprints linking the websites together" Oh, Anglo Rank. That is a quote directly from Anglo Rank's marketing material, and a dig from Cutts suggesting that indeed, Google was able to spot sites in the network. In response, Search Engine Land's editor-in-chief Matt McGee suggested on Twitter that those in the network were likely to find that it was "torched." Cutts [...]


Infographic: What Is The Nofollow Tag; When & How To Use It

rel-nofollow-featured The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as "votes" in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices. Our Search Engine Land infographic below, made with the help of the good folks over at Killer Infographics, explains more about the nofollow tag, including when and how to use it. Also see additional references and background informatio [...]


Google May Have Penalized Another Major Link Network: Ghost Rank 2.0

google-bomb-fuse-featured Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google is named Ghost Rank 2.0. A few weeks ago, Matt Cutts, Google's head of search spam, tweeted "Thinking of ghost-related puns for a spam network. "They try to look super natural, but using them will dampen your spirits." Then I noticed a nice number of webmasters complaining about a weekend Google update. From there, I received an anonymous tip from an SEO I trust in the industry that told me at least two link networks were significantly targe [...]


Google: We Prefer To Assess Reconsideration Requests On Links Within Webmaster Tools However…

google-webmaster-tools-video-1330350240 What do webmasters do when receiving a manual action from Google telling them they have a penalty because of paid or bad links pointing to their site? Google told us back in June that we should use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing to our sites. In fact, earlier that month, a Google engineer who works in search quality named Aaseesh Marina told an SEO named Marie Haynes that using Google Webmaster Tools "Links to Your Site" section would be enough to discover the bad links pointing to your site and to submit a reconsideration [...]


Is Paid Social Media The New Paid SEO?

PRWeb SEO and Social Media Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO... well, sort of. Can Paid Offsite SEO Be Legal? Yes. Let's begin this exploration with one of the oldest paid SEO channels of all: press releases. Old style press release optimization was straightforward. Write a press release with keyword anchor text links to your website. Place these release [...]


Understanding Google’s Latest Assault On Unnatural Links

google-war-links-featured Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact URL, and it didn't catch it for several days.) Since this news hit the mainstream linking/SEO community, there's been no shortage of reporting on the changes themselves, with nearly 6,000 results for the exact match search phrase "google updates link schemes." The Web is certainly a remarkable e [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide