Link Building: Paid Links

71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2

Mar 9, 2010 at 6:39pm ET by Garrett French

Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign design. Part 2 covers the more technical aspects of analysis, and what elements that link building experts look at to gauge the overall strength of a backlink profile. 14 URL factors in backlink profile analysis The URLs of linking pages can tell you a great deal about a given site's backlink profile. The URLs themselves can shed some light too when evaluating the quality of a given link prospect. Some of the link builders interviewed didn't p [...]

Filed in: How To: Links, Link Building, Link Building: General, Link Building: Paid Links, Link Week

VigLink: Fire & Forget Solution To Turn Outbound Links Into Affiliate Earners

Jan 12, 2010 at 8:00am ET by Danny Sullivan

VigLink is a new service with venture capital backing from Google that aims to make it easy for publishers to earn through affiliate programs. It promises to turn any outbound link on a web site into an affiliate link after the installation of a small bit of JavaScript code. VigLink is in the news today primarily because the company has announced that it has closed a round of seed investment, for $800,000 in total. From the press release, funding sources include: Google Ventures, and individual investors including LinkedIn Founder Reid Hoffman, longtime Google executive and current LinkedI [...]

Filed in: Features: General, Google: Business Issues, Google: SEO, Link Building: Paid Links, SEO: Spamming, Search Ads: Contextual, Top News

Got Bad Incoming Links? Google Says, “Don’t Fret It”

Oct 19, 2009 at 9:27am ET by Barry Schwartz

The Google Webmaster Central blog has a post on "dealing" with low quality backlinks. In that post, Google basically explains that incoming links is "just one of many" ranking factors. That being the case, Google says if you have bad quality incoming links, "don't fret" it and focus on things you can control, like your content. Google does offer advice, such as asking the source of the link to remove your site from their page. If that doesn't work, there is not much you can do. There is currently no tool in Webmaster Tools to communicate to Google to ignore certain links from sources on [...]

Filed in: Google: SEO, Link Building: Paid Links, Top News

Are You Helping Facebook Outrank You For Your Brand Name?

Jul 10, 2009 at 1:45pm ET by Barry Schwartz

Facebook allows you to embed fan pages on your own site, which might result in Facebook outranking you for your own brand name. For example, the Search Engine Land fan page has a link for me to "add a fan box to your site." If you look at the code of that widget, you might notice Facebook is using your brand name as the anchor text to the Facebook URL. Since the URL is search engine friendly and since Facebook has a lot of link popularity and trust, I wouldn't be surprised to see some Facebook pages outranking the official brand web site, due to this new gadget code. Here is a screen cap [...]

Filed in: Link Building: General, Link Building: Paid Links

Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting

Jun 3, 2009 at 12:39am ET by Danny Sullivan

Imagine that you fired up your computer and found that a bunch of your programs no longer worked, because behind the scenes, the operating system had been upgraded without any backwards compatibility. That's what happened this week with Google. Some things that were working just fine now are broken, because Google isn't being backwards compatible. And that's fairly unprecedented. Don't panic. One of the changes really shouldn't hurt many sites, impacting only a "power SEO" technique commonly called PageRank sculpting that I'd say fairly few use. The other has a bigger impact and pote [...]

Filed in: Features: Analysis, Link Building: General, Link Building: Paid Links, SEO: Duplicate Content, SEO: Spamming, Top News

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