Microsoft’s AdCenter has just released some new features, including the ability to measure tablet traffic via Microsoft Advertising Intelligence, the ability to have more ads per ad group, and increased site exclusions for syndicated ads.
The company has been working diligently in recent months to match Google AdWords’ features and make it easier for advertisers to simply import their existing AdWords campaigns into adCenter.
Microsoft Advertising Intelligence, the desktop Excel add-on used for research, will now allow users to find tablet-specific information, including traffic, keyword performance, search-user location, age group and gender. MAI already supported smartphones.
The company has also tried to make it easier to import campaigns from AdWords, by increasing the limit on the number of ads per ad group. Starting in the next couple of weeks, advertisers can have 50 ads per ad group. This change is for search and contextual ads only, not mobile or Rich Ads in Search. This capability will be made available in the Desktop software in August.
Those running ads on search partners — like Yahoo and other sites where Microsoft syndicates search — now can list up to 2,000 sites on their exclusion list, either at the campaign or ad group levels. Previously, only 500 sites were allowed. This change will also roll out this month in adCenter, but won’t appear in the Desktop interface until next month.
Users of adCenter will also soon see a new Billing screen, with a new “payment methods” tab and a new view of the account summary. The new view will allow for edits right on the screen, so users no longer have to switch to a separate tab. For now, you’ll be able to toggle back and forth between the old and new billing screens.