Microsoft Bing Search Ads To Test Favicons

MediaPost reports Microsoft adCenter, Bing’s search ads, will be testing placing favicons and logos in the search ads. I have conducted about 20 queries to try to bring up such an ad, but I personally do not see them myself.

MediaPost wrote, “James Colborn, director at Microsoft Advertising and long-time adCenter veteran, believes the market is ready to experiment with more creative options. These options stray from standard text ads in search. Consumers next year will start to see a richer ad experience in search results, he says.”

Yahoo has tested favicons in search ads in the past, as did Google with favicons in AdWords and favicons in organic results.

These days, you often don’t see favicons in the Google results, but you do occasionally see them in the Yahoo search ads.

If you do see them in adCenter (Bing Search Ads) do let us know.