Microsoft Bing Search Ads To Test Favicons

Sep 21, 2009 at 8:43am ET by Barry Schwartz

MediaPost reports Microsoft adCenter, Bing’s search ads, will be testing placing favicons and logos in the search ads. I have conducted about 20 queries to try to bring up such an ad, but I personally do not see them myself.

MediaPost wrote, “James Colborn, director at Microsoft Advertising and long-time adCenter veteran, believes the market is ready to experiment with more creative options. These options stray from standard text ads in search. Consumers next year will start to see a richer ad experience in search results, he says.”

Yahoo has tested favicons in search ads in the past, as did Google with favicons in AdWords and favicons in organic results.

These days, you often don’t see favicons in the Google results, but you do occasionally see them in the Yahoo search ads.

If you do see them in adCenter (Bing Search Ads) do let us know.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Microsoft: adCenter sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

Michael Martinez said " Oh, good. Yet another piece of bad SEO advice coming from a major SEO site. Eric, why don't you prov"
moreno_raul said " Hi Kelsey, We agree with your post and think the iPad is going to be the next big thing. I am specia"
Andy Atkins-Krüger said " Just to clarify what the non-English comments say, the Spanish is pretty much 'company B sucks', the"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: