Microsoft Swaps Daily Deals Brand: It’s Now “MSN Offers”

In something of a surprise move, Microsoft has renamed its daily deals product and shifted the brand to MSN. It was “Bing Deals.” Now it’s MSN Offers. Apparently the change was the result of an effort to clear up perceived confusion. A press release went out but I discovered this through my in-box.

Bing.com’s deals site aggregates retail and e-commerce sales information from many sources across the US. Microsoft apparently wants to separate that content from local daily deals. However the local daily deals are still accessible from the Bing/deals site (see upper left tile in screenshot below).

While it makes sense to use MSN to popularize and expose deals, given the site’s massive traffic, separating daily deals from other types of deals may create more confusion than it avoids. Other deal-centric sites such as Savings.com and the newspaper-owned Find n Save attempt to be consolidated, “one stop” destinations, aggregating coupons, retail sales information and daily deals for consumer convenience.

This change from Bing Deals to MSN Offers is something of a metaphor for the challenge that Microsoft has faced in managing the relationship between Bing and MSN, including which one it wants to promote as the primary consumer brand.

Postscript: A Micrsoft spokesperson offered the following rationale for the change in an email to me:

The re-naming of Bing Daily Deals to MSN Offers better aligns daily deals with MSN, where people can go to find the best things going on in their local area.

Related Topics: Channel: Video | Microsoft: Bing | Microsoft: Bing Entertainment | Microsoft: Other | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://soundcloud.com/broasis Kenny Schmied

    What an awesome 92% savings, thanks MSN! Ugh. Anyone else notice the extreme decline in actual value from these daily deal sites recently? Even the Groupon emails I get every day hardly have local food deals any more (what started it all) – it’s all spa days, massages, manicures, or other shit thats service-based and excessively overpriced from the beginning. I realize the companies taking part have incentives to offer service based products over physical goods since their margin will take a smaller hit, but I can’t help but feel driven away from most of these sites recently because of this. I’m a male in my 20′s, and have no interest in massages, spa days, manicures, pedicures, dental care packages, organic skin care products, or health studio trial memberships.

    It seems the economics of daily deal sites are causing a conglomeration of offers centered around service-based industries. While this seems natural, I can’t help but think – people were attracted to these sites originally because of deals on food, which nearly everyone can use. How badly are Groupon and the others hurting their long-term prospects by allowing these industries to seemingly monopolize their offerings?

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