Microsoft’s New Bing Search Engine Now Live In “Preview”

Tired of just hearing about Microsoft’s new Bing search engine? Now you can use it yourself. Spotted via Techmeme, Bing is live as a “preview” service. What’s the “preview” mean? That anyone can use it while Live Search, the service that Bing is to replace, continues on as the “main” Microsoft search engine. Then sometime on June 3, coinciding with Microsoft’s Dr. Qi Lu speaking at our SMX Advanced search marketing conference in Seattle, Bing will shift over and replace Live Search.

For more about Bing, see our recent stories:

Postscript: Scratch that. Now requests to Live Search redirect to Bing, so everyone’s getting it, it seems.

And boy, is everyone getting it. Loic Le Meur notes how that if you do a search on Bing for sex, hit the video results and switch off the safe search option, you get some pretty hard-core porn video playing on Bing itself. I mean, you did switch off safe search, but whoa. TechCrunch has some safe-for-work but still gives the point screenshots.

Expect the “preview” moniker to be dropped on June 3. Expect the hard core porn to get dropped sooner.

Postscript 2: Techmeme is beginning to collect stories of people talking about tips and tricks on using Bing. Some of these aren’t unique to Bing; other search engines offer them, as well. But one good part about the Bing launch is that as people explore it, they’ll rediscover things that search engines generally can do but which are often overlooked or not realized by even tech-savvy people. Apple co-founder Steve Wozniak is a case in point. After seeing the Bing demo, he found it “astounding.” Trust me, Google could do a product demo of its various services that would blow his mind. Problem is, they don’t.

Google’s never really had to market itself to consumers, to trot its stuff. The recently held “Searchology” event didn’t cover anywhere near the range of what Google offers. But if the praise for Bing keeps largely rolling in — if people keep discovering features that aren’t necessarily unique to Bing — Google may find it has to step up. And Yahoo, too, could do a demo of its services that would blow people’s minds. But then again, Yahoo’s not a search engine anymore, I hear.

While I’m thrilled at the discovery that’s going to open up, I’m slightly worried we’ll be back to the bad old days of around 1998, when search engines were largely measured by making big charts and tickmarking what they offered. Bing has travel search; so does Yahoo, Google doesn’t — no tick for Google. Google has book search, Yahoo & Bing don’t, they don’t get a tick. Add up all the ticks, and the service with the most isn’t the winner. That’s just a proxy for the harder task of looking very closely at each service, at its “sub-search” or “vertical search services,” not to mention its overall mouthfeel.

Related Topics: Channel: Other | Features: Analysis | Microsoft: Bing | Top News


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • http://burak burak

    it is ery difficult to be succesfull for them This is 3rd time name change. Who can believe in that bing is better!

  • wahmhoo

    My take on the early preview is that MS is trying to create a buzz. Knowing MS, they’re also trying to weed out the bugs on the server side, ala Win95.

    Also, I think they want to create the branding set. Nowadays, we hear people say ‘Just Google it’. Maybe by going this way, they could establish something like ‘Just Bing it’.

    Search results wise, I think it did not impress me as much. Maybe Steve Wozniak is an MSN Live user. Otherwise, it’s a ho-hum.

    I’m more interested on how Wave fit into this.

  • chiropractic

    I notice redirects to Would have thought they’d take advantage of a shortener url.

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