Google announced that mobile searches at Google grew 130% year over year based on the third quarter of this year compared to the third quarter of last year.
Due to the increase in mobile searching and it being the holiday season, Google said they have added the seller rating extension to AdWords ads on mobile searches. Google said this will enable searchers to see “merchants who are highly recommended by other shoppers.”
Of course, this comes a week or so after Google: Now Likely Using Online Merchant Reviews As Ranking Signal. Let me be clear that displaying the seller rating extension in AdWords is a lot different than downgrading the ranking of bad merchants. But clearly it is a good time to add the buyer extension to AdWords.