New Local Ad View (And AdWords Click Type) Comes To Google Maps App

Google is following up on the recent roll-out of its updated Google Maps app for Android and iOS devices with a new local ad view and click type. The ads appear at the bottom of the screen.  In addition to the standard title and ad text, the ads include the car icon link to get […]

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Google is following up on the recent roll-out of its updated Google Maps app for Android and iOS devices with a new local ad view and click type.

The ads appear at the bottom of the screen.  In addition to the standard title and ad text, the ads include the car icon link to get directions. The ad copy is preceded by a small “Ad” slug.

Users can tap or swipe upward on the ad to get more information, just like an unpaid local listing. When a users taps for more information on an ad, however, this results in the new click type Google is calling “Get location details”. Standard CPC rates apply.

local ads in google maps app

From the “more information” view, users can take a number of actions. Here’s a breakdown of what constitutes paid versus free actions for advertisers in these new local ads:

CPC Actions:

  • “Get location details” mentioned above
  • Get directions
  • Click-to-call
  • Clicks on the ad headline

Note: Advertisers will be charged only for a maximum of two clicks per ad impression. Paid click reporting is available in AdWords by segmenting reports by Click Type

Free Actions

  • Saving business information
  • Sharing business information
  • Starting navigation

Aggregated reports on free clicks can be found in AdWords under the Dimensions tab by selecting Free Clicks.

To run ads in the Google Maps app, you’ll need to set up location extensions in your AdWords campaigns (or set up an ad in AdWords Express) and set your campaign to show on mobile devices.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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