New Local Ad View (And AdWords Click Type) Comes To Google Maps App

Google is following up on the recent roll-out of its updated Google Maps app for Android and iOS devices with a new local ad view and click type.

The ads appear at the bottom of the screen.  In addition to the standard title and ad text, the ads include the car icon link to get directions. The ad copy is preceded by a small “Ad” slug.

Users can tap or swipe upward on the ad to get more information, just like an unpaid local listing. When a users taps for more information on an ad, however, this results in the new click type Google is calling “Get location details”. Standard CPC rates apply.

local ads in google maps app

From the “more information” view, users can take a number of actions. Here’s a breakdown of what constitutes paid versus free actions for advertisers in these new local ads:

CPC Actions:

  • “Get location details” mentioned above
  • Get directions
  • Click-to-call
  • Clicks on the ad headline

Note: Advertisers will be charged only for a maximum of two clicks per ad impression. Paid click reporting is available in AdWords by segmenting reports by Click Type

Free Actions

  • Saving business information
  • Sharing business information
  • Starting navigation

Aggregated reports on free clicks can be found in AdWords under the Dimensions tab by selecting Free Clicks.

To run ads in the Google Maps app, you’ll need to set up location extensions in your AdWords campaigns (or set up an ad in AdWords Express) and set your campaign to show on mobile devices.

Related Topics: Channel: Local | Google: AdWords | Google: Maps & Local


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Pete Nicholls

    Very clear – thanks Ginny

  • Ginny Marvin

    You’re welcome, Pete. Glad it was helpful.

  • B M

    that annoying bar at the bottom of the screen does my head in. Lost so much of my viewing pane. When you press the back arrow to get rid of it you search goes with it!!

  • B M

    on should have to click on location marker to bring that information up like it used to be.

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