• http://www.searchmarketingcommunications.com Cohn

    As fewer consumers pay attention otherwise, offline media are increasingly becoming attention thieves – going to ever greater lengths in their attempts to claw back the consumers attention.

    The NY Post is probably one of the world’s best at getting attention albeit momentarily via their headlines.

  • Michael Gray

    Coming from NY and having seen NY Post headlines before there was a google, I’ll say the headlines do have a bit a sensation slant to them. That said would it have gotten anywhere near the traffic and links if it was less dramatic say “Google Executives Discuss New Microsoft Search Offering”.