SearchCap: The Day In Search, April 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Instant Provides A Hint For Local & Mobile Optimization

    Undoubtedly, you may have seen Google’s Instant Preview interface which provides glimpses for webpages listed in SERPs. What you may not be aware of is that they’ve added sophisticated code to make it unique on mobile devices. These Instant Previews provide compelling evidence that mobile optimization continues to be important. Google rolled out Instant Previews in November 2010, [...]

  • Hot At Sphinn: Inspiring SEO Clients, Content Farmhand Confessions & More

    The “inspiring” in the headline isn’t about SEO clients that are inspirational; it’s about how to inspire SEO clients to take/continue action. That was the subject of the “Discussion of the Week” last on our sister site, Sphinn. It may have only generated a handful of comments, but there were plenty of quality ideas in [...]

  • Should Your Paid Search Account Care About Bounce Rates?

    Most companies measure paid search based upon revenue targets, ROI goals, and conversion rates. Metrics such as bounce rates are generally left for the web design team to figure out, or the paid search term to obsess about without any clear strategy. In this column, we will examine bounce rates and put them in the [...]

  • 3 Types Of Mobile Website Functions

    As the other Mobile Mondays columnists have established, since mobile devices have become more popular, mobile sites are becoming an option for many organisations. Maybe this is because the decision makers are sporting iPads and smartphones in the board room, but there are also significant business reasons to create a mobile version of your website. Since [...]

  • 5 New Tactics For SEO Post-Panda

    I hear this question, in various forms, quite often these days: “What’s up with Google now, post-Panda/Farmer/whaddayacallit? What am I supposed to be doing for SEO?” (Usually accompanied with a deep sigh, aggressive hand gestures, and/or grimacing.) It All Started With Caffeine “Caffeine lets us index web pages on an enormous scale.” – Carrie Grimes, [...]

  • Search Marketing Expo – SMX West 2012 Dates Announced

    Mark your calendars! Dates for sixth annual Search Marketing Expo – SMX West show have been announced. Returning to the San Jose Convention Center, conference sessions will run Tuesday, February 28 thru Thursday, March 1, and the SMX Expo Hall will be open February 28-29. The SMX West program will also feature several in-depth workshops [...]

  • Slashtag.it: This Is What Google, Bing & Yahoo Should’ve Done To Speed Up Search

    There are lots of different ways to speed up searching. Google, Bing and Yahoo all offer browser toolbars — no need to visit their home pages, just search wherever you are. Google and Yahoo both have their own versions of “instant search,” where search results appear as you type. Google’s Chrome web browser lets you [...]

  • Austria Ends Ban On Google Street View; Google Unmoved

    Austrian officials have lifted an almost year-long ban on Google Street View, but Google says it has no current plans to offer the service there, anyway. According to the Austrian Independent, Austria’s Data Protection Commission (DSK) announced on Thursday that it was ending the ban that started in May 2010; that’s when Google admitted that [...]

  • Apple, Google In Privacy Hot Water Over “Locationgate”

    Apple and Google are helping intensify an already intense digital privacy debate with last week’s revelations that both companies’ mobile software track your movements in detail without your affirmative consent. This morning the Wall Street Journal reported that the iPhone stores user location data even when location-services are entirely turned off: Apple Inc.’s iPhone is [...]

  • Priceline.com Founder Sues Google Over Offers Service

    Although Google Offers hasn’t formally launched yet, the service is already facing its first lawsuit. Walker Digital, a private R&D lab that created and launched Priceline.com in the late 1990s, is suing Google for allegedly violating four of the company’s patents. The lawsuit, which asks the court for a jury trial, seeks unspecified damages and [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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