DuckDuckGo usage stats
Interesting DuckDuckGo usage stats. Includes data on searches, market share, employees and more.
Topic: Internet privacy
Google Analytics adds campaign diagnostics for missing aggregate identifiers
The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.
Google clarifies sensitive audience targeting rules for Demand Gen campaigns
The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach.
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
How to run Google Ads in sensitive categories without remarketing
Struggling with restricted targeting? Learn how to drive conversions using intent signals, creative messaging, and offline data.
Why PPC measurement feels broken (and why it isn’t)
As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.
Google expands custom segments for restricted Display Campaigns
Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.
Google officially shuts down Privacy Sandbox
Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.
4 PPC trends to monitor closely in the second half of 2025
While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.
Google Ads hidden search terms cost advertisers – big time
An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in inefficiencies.
The myth of the modern identity graph
We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?
Shifts in data privacy are forcing a return to marketing fundamentals
Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
Google Analytics 4 fixes data gaps, now flags issues early
Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.
Google’s anti-privacy bill push sparks outrage among advertisers
Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships.
Microsoft Advertising will start enforcing Consent Mode in May
Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.
Microsoft to enforce consent compliance for advertisers
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
How to prevent Meta Ads restrictions on health and wellness campaigns
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.
Microsoft adds “Why This Ad?” feature to Bing search results
Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results.
Google just lifted its 2019 ban on fingerprinting for advertisers
Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns.
Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
Elevate your data strategy: From cookies to universal consent and preferences
See how cookie preferences and first-party data converge to form unified customer profiles.
Google’s Privacy Sandbox faces continued competition concerns
The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.
Google tightens Customer Match rules, warns advertisers about privacy
Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.
7 reasons you can’t rely on third-party cookies
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
Google AdMob updates privacy terms as more U.S. state laws take effect
New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.
CPCs keep increasing – here’s what you can do about it
Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.
New Google tools to boost first-party data strategies
Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
Report: Google encouraged advertisers to target teens on YouTube
Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens.
Advanced analytics techniques to measure PPC
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.
Google’s AI push reshapes ad landscape as privacy concerns linger
Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
TikTok tightens teen ad targeting and boosts AI transparency
TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
Google to honor new privacy laws and user opt-outs
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Google Chrome IP masking could radically impact search advertising
Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
Reminder – Google is enforcing stricter rules for consumer finance ad targeting
Take action now to ensure your personalized ads don't violate Google's updated policy.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google issuing suspension threats for non-compliant GDPR consent banners
Google warns site owners they must address potential violations or risk account suspension
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group has reportedly been pitching the "futuristic" service to brands on platforms like LinkedIn.
Google is rolling out programmatic bidding for limited ads
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.