Google opens YouTube personalized ads to alcohol advertisers
Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.
Topic: Egypt
Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
The anatomy of compelling search ad copy
Your ads are what win over searchers. Discover the components that drive clicks, conversions, and real results.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
AI-enhanced YouTube marketing: Insights from 3 case studies
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
This day in search marketing history: February 7
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
TikTok launches Inventory Filters for safe ad placements
The solution provides advertisers with more control over the content that appears around their In-Feed Ads.
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
Omar Sharif Google doodle honors actor from classics like ‘Lawrence of Arabia’ & ‘Doctor Zhivago’
The artwork for today's doodle was created by doodler Sophie Diao.
Nellie Bly Google Logo Celebrates Groundbreaking Journalist & Feminist On Her 151st Birthday
To help create the Doodle, Yeah Yeah Yeah singer Karen O composed a song in honor of the woman who sailed around the world in 72 days.
Philae Google Logo Marks Incredible Accomplishment Of ESA’s Rosetta Mission To Land Probe On Comet
Google wasted no time acknowledging the incredible accomplishment of the European Space Agency’s (ESA) successful Rosetta mission today, updating its homepage with a space-themed Google logo featuring the ESA Philae probe that landed on Comet 67P. [pullquote]With Rosetta we are opening a door to the origin of planet Earth and fostering a better understanding of […]
SearchCap: The Day In Search, January 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Rates Increase Saturday – Register Now, Save $200! Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content […]
Governments Across The Globe Are Making More Requests To Remove Content From Google Services
According to a new Transparency Report released today, Google received 4,096 government requests to remove 42,249 pieces of content during 2012. The purpose of Google’s Transparency Reports is to record the number of worldwide government requests to censor content on Google services, and offer insight into the amount of censorship happening across the globe. The […]
Google Maps App For iPhone Upgrade Adds Local Icons, Google Contacts & More Countries
Google announced an upgrade to the Google Maps for iPhone app that was originally released in December 2012. The update is version 1.1 and is available in the App Store as a free update. The changes include improved search for local venues, integration with your contacts and the addition of new countries. Local Icons To […]
SearchCap: The Day In Search, June 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Gets Its Own Knowledge Graph Via Britannica Partnership Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online […]
Microsoft And Nokia Unify Maps On PC, Mobile
Microsoft and Nokia announced the fruit of their recent mapping collaboration today. Each company has a blog post describing what’s changed and improved (Bing, Nokia). The effort comes out of the companies’ strategic partnership in mobile. As part of that arrangement Microsoft is relying heavily on the Nokia-Navteq mapping and data infrastructure. Nokia for its […]
Yandex Expands To Turkey, First Shots Fired In New Google, Baidu & Yandex Stand Off
Did you think the search engine war was over and that Google had won? Perhaps you believed that there were a few outposts still resisting the Google conquest, but expected that they’d give in eventually? If so, you’d better sit down and take a strong drink as the first salvos in the new Search Engine […]
SMX East Keynote: A Conversation With Eli Pariser
Good morning! Welcome to day two of our SMX East Conference in New York City. We’re beginning today with a keynote conversation with Eli Pariser, author of The Filter Bubble, a book in which Pariser argues that search personalization leads to users being unaware of viewpoints and opinions that are different than their own. We […]
SearchCap: The Day In Search, August 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Tightens Relevancy And Quality Requirements In AdCenter Microsoft has announced changes that tighten up its adCenter Relevancy and Quality policy for ads served to the U.S. and Canada. Changes are […]
Google’s Larry Page, Facebook’s Mark Zuckerberg Make 2011 TIME 100 List
Two of the biggest names in search are on the 2011 TIME 100 — the magazine’s choices for the most influential people in the world: Google CEO Larry Page and Facebook founder Mark Zuckerberg. In the short Zuckerberg essay, April Capone – the mayor of East Haven, Conn., tells the story of how she donated […]
SearchCap: The Day In Search, April 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Provides A Hint For Local & Mobile Optimization Undoubtedly, you may have seen Google’s Instant Preview interface which provides glimpses for webpages listed in SERPs. What you may not […]
Google Hires Georgia Tech To Build Internet Monitoring Tools
Ars Technica reports Google has given a $1 million grant to a team at Georgia Tech in order to build tools to help users around the world monitor the internet for free. The goal is to build web-based tools any user can use that enables them to detect Internet throttling, government censorship, and other transparency […]
SearchCap: The Day In Search, March 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Court OKs Google Street View Imagery In “Landmark Decision” German publication Deutsche Welle is reporting that a Berlin court has vindicated Google Street View operation in Germany. In late 2010 […]
Chinese Hacking Google Again To Stop “Jasmine Revolution”
As popular unrest has spread throughout the Middle East and led to the overthrow or ouster of governments in Tunisia, Egypt and potentially elsewhere (stay tuned), pro-democracy activists in China have also called for protests and a “Jasmine Revolution,” which is a reference to the Tunisian revolt. Ever vigilant against democratic reforms, the Chinese government […]
SearchCap: The Day In Search, February 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Should Korean Search Engine Naver Worry About Local Competitors Or Google? For just about the last decade, Naver has been the dominant player in the south Korean search market holding a […]
Russia: Egypt Uprising Fault Of Google
Russia blames Google for stirring Egypt unrest: report from Reuters reports Russia’s Prime Minister Vladimir Putin’s deputy, Igor Sechin, as telling the Wall Street Journal: Look what they have done in Egypt, those highly-placed managers of Google, what manipulations of the energy of the people took place there. Of course it is a bit interesting […]
SearchCap: The Day In Search, February 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The State Of Online Marketing In Russia For online marketers, Russia offers two appealing qualities: It’s one of just five countries in the world where Google isn’t the market leader, and […]
If Google Is The New Microsoft, Facebook Is The New Google
One can guess that Egypt’s Hosni Mubarak probably doesn’t “Like” Facebook anymore, the website that now topples governments. (I apologize but I couldn’t resist.) Back in the US the Facebook enemies or, more precisely, “frenemies list” is also growing says a piece in the the Wall Street Journal. The article discusses Facebook’s broad ambitions and […]
Twitter As Utility, Like Running Water? That’s Goal, Says CEO
One should be able to access Twitter anywhere, on any platform, and the interface should be instantly usable. So said Twitter CEO Dick Costolo in outlining the company’s vision for its future at the Mobile World Conference in Barcelona, going as far as to compare the service to running water. “It needs to be water. […]
Biz Stone: Twitter Drives “Let’s Watch It When It’s On” Viewing
Twitter doesn’t claim to have caused the biggest Super Bowl viewing audience in history, but maybe it helped, says Twitter cofounder Biz Stone. Stone sees Twitter as helping drive live viewing by creating a shared experience. Stone also had a further rebuttal to Malcolm Gladwell’s dissing of the value of social media in political movements. […]
SearchCap: The Day In Search, February 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Instant Replay: Where To Find The Super Bowl Ads Are you one of those people who get upset when the Super Bowl gets interrupted by football or corny half-time events? You […]
Google’s Egypt Executive, Wael Ghonim, Should Be Released From Egyptian Custody Now
TechCrunch reported that CNN’s news anchor Hala Gorani tweeted that the Egyptian PM, Ahmed Shafiq said Google’s executive based in Egypt will be released today at 4pm Egyptian time. Being that it is after 4:30pm local time in Egypt, I’d hope he has been released. Although I still do not see any confirmation from Google […]
SearchCap: The Day In Search, January 31, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Executive Believed Missing After Egypt Protests There are several reports that a Google executive based in the Middle East is missing after taking part in the protests in Egypt last […]
Google Executive Believed Missing After Egypt Protests
There are several reports that a Google executive based in the Middle East is missing after taking part in the protests in Egypt last week. Wael Ghonim, whose LinkedIn profile says he’s Google’s Head of Marketing for the Middle East and North Africa, tweeted on January 24th that he planned to take part in the […]
Effectively Managing Multilingual Content Segmentation
No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a haphazard approach to their local language content management. I have seen far too many global companies large and small cobble together local language sites that make Frankenstein look like […]