Topic: Illinois

Understanding the role of branded and unbranded search in the customer journey

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]

Google Logo Celebrates Hull House Founder & Nobel Peace Prize Winner Jane Addams

Today’s Google logo celebrates Jane Addams, a woman of many disciplines, including social worker, peace activist, settlement house founder, suffragist and author. Included in her extensive list of accomplishments, Addams was the first American woman awarded a Nobel Peace Prize. The Google logo illustrates Addams’ civic-minded roles, highlighting Hull House, a settlement house co-founded by […]

The Google (George) Ferris Wheel Logo

Featured on Google home pages worldwide today is an ultra special Google Doodle not just for Valentine’s Day but also for the 154th birthday of George W.G. Ferris Jr., the inventor of the Ferris Wheel. This year’s Google Valentine’s Day logo has tons of layers behind it. It is a Valentine’s Day logo, it is […]

SearchCap: The Day In Search, April 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Penguin Update Recovery Tips & Advice Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. […]

SearchCap: The Day In Search, March 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips For Multinational Mobile Site Optimisation In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site […]

Google Maps The Great Indoors (Android Only)

Google is bringing the blue dot indoors. Google Maps for Android 6.0 is going to start showing interior maps of airports, select malls and retail stores in the US and Japan. In Japan transit stations are also mapped. The floor plan data has been obtained from all the participating entities, which Google’s Steve Lee says […]

Google Boasts Of $64 Billion In Economic Impact

In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including AdWords and AdSense, have had on the U.S. economy. According to the company, Google provided $64 billion in economic activity for American businesses and non-profits in 2010, 18% greater than the 2009 […]

SearchCap: The Day In Search, April 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Provides A Hint For Local & Mobile Optimization Undoubtedly, you may have seen Google’s Instant Preview interface which provides glimpses for webpages listed in SERPs. What you may not […]

Oscars Golden Touch: Searches On Yahoo Spiking

With Hollywood’s golden night fast approaching, buzz is building in Yahoo! search for the 83rd annual Academy Awards set to air this Sunday, February 27, 2011. We’ll know soon enough if Yahoo! users are any better at predicting winners than Bing or Google Trends. According to Yahoo!: Searches for “when are the Oscars” are spiking […]

Ticket Industry Spam Takes Over Google Maps

Finding tickets for your favorite concert or sporting event can be hard enough, but if your search starts with Google, chances are good that your first challenge will be getting around the veritable spamfest that ticket affiliates and second-tier ticket resellers have created. A reader contacted us last week to point out what’s going on. […]

SearchCap: The Day In Search, December 21, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paper: Google Using Legal And Accounting Tricks To Avoid UK Taxes The Guardian in the UK is reporting that Google is using “a cross-border network of subsidiary companies to ensure it […]

Using Analytics For Local Search Optimization

Many businesses seek to target local searchers for their products and services, and careful review of a site's analytics is one of the key weapons in a local business's competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.

Small Business Owner Sues Google & Others Over ‘Android’ Name

An Illinois small business owner is suing Google and 46 other companies because he says they’re infringing on his business name: Android Data. Forbes reports that the lawsuit was filed Tuesday, and seeks almost $100 million in damages from Google and all other companies in the Open Handset Alliance, which includes T-Mobile, Motorola, Toshiba, Sprint […]

A Small Business Marketing Success Story: K9cuisine.com

Being small is hard enough. But being small and in retail? That’s like having two strikes against you before the game even begins. From setting up relationships with banks, to finding trustworthy suppliers, to building a loyal customer base, being a small retailer is a challenge many businesses can’t meet. And if you’re an online-only […]

The Midwest Earthquake & Search Engine Responses

The Midwest of the US was rocked by an unusual 5.2 earthquake. Looking at Google Trends, which shows popular recent queries, I can see people immediately hit the search engines with queries like illinois earthquake, chicago earthquake, and midwest earthquake. So how did the search engines do? Especially when search engines are supposed to be […]

More On Microsoft Live Search News

Earlier we reported about the new Microsoft Live Search News being launched. The Official Live Search blog has posted about the revamp. Below are are more details about the service and how it works.

Google Adds 13 Metro Areas To Street Views, Plus New API Support

The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane, WA, St. Petersburg, FL, and […]

SEO

MapSpammers Getting More Sophisticated

After the first relatively unsophisticated Google MapSpam bulk upload attempt became public, I had a long and interesting conversation with a webmaster who had spent many years implementing a “long tail search” campaign on behalf of local business in a major market. He pointed out that with a little bit of work, a national company […]

Bulk Upload ‘Mapspam’ On Google

Is it black hat “mapspam,” a mistake or a creative response to a legitimate business need? Mike Blumenthal has chronicled the history of some recent bulk upload abuse on Google Maps in a couple of detailed posts: TechPro’s CEO speaks about Google Maps Bulk Upload abuse and the related Batten down the hatches: More Google […]

Oklahoma, Where The Google Comes Sweepin’ Down The Plain

From California, Google has spread out across the great land of the United States. New York! Washington! Arizona! And now which of the fifty nifty United States is Google heading to next? Oklahoma! Below, some news of Google’s plans for the Sooner State and well as a recap of what other states it has conquered […]

YouTube Hiring Advertising Sales Representatives

ClickZ reports that Google’s YouTube is hiring six advertising sales representatives. I tracked down five of the job postings, all for the same position, but all based in different parts of the United States. Here they are: Detroit, MI Santa Monica, CA New York, NY Chicago, IL Boston, MA