SearchCap: Aviate By Yahoo, Bletchley Park & Google Holiday Logos

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 5 SEO Tactics To Kick-Start The New Year

  If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and 2015 contracts have already been signed. There’s nothing left to do but close that computer, put on your slippers, throw a log on the fire, and hibernate until January 2nd. Or…keep that […]

• Yahoo Rolls Out Search For Its Android Launcher Aviate

  In February, I wrote that the glaring omission from Yahoo’s Android launcher and “intelligent homescreen” Aviate was a search box. Now it has one. Yesterday Yahoo announced that it’s rolling out search on Aviate (for Android 4.0 and above): Search on Aviate is your gateway to your apps, contacts and the Web, with Web results powered by Yahoo. Aviate […]

• 2014 Year In Review: A Look Back On What Happened With SEO

  Every year, we say how much has changed in the industry – and every year, we’re right. It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83 major algorithm updates to the search engine giant. That’s […]

• A New Google Easter Egg; This One For Bletchley Park

  Check out this fun and new Google Easter Egg for a search on Bletchley Park, the place they decoded the German communication during the second World War.

• Google’s Christmas Holiday Logos For 2014

  Google’s Christmas Doodles now start going live. Here they are in higher resolution format.

• Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014

  Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number of industry veterans were generous enough to share their knowledge and expertise with Search Engine Land’s readership over […]

• 2015 Predictions: Google In The Year Of The Goat

  It’s that time of year when people seem almost instinctively compelled to simultaneously reflect back on and look ahead to multiple areas of life. As SEO professionals, we’re in no way an exception to the rule. No one can dispute that 2014 has been a year of pretty big changes — almost upheavals at times — for […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The Marketing Analytics Practice Is Evolving: How Can You Adapt?
• Online Shoppers Still Looking For Deals, And Snapping Up Gifts, As Christmas Approaches
• Beer Brand Lets People Attach Video Messages To Their Bottles
• Nintendo And Ebates.com Score With Top Holiday Ads
• Culture Of Content: The Success Criteria
• Video RTB Misses The Mark Over Half The Time
• Top 10 Columns Of 2014 On Design, Usability & Conversion
• Marketing Land’s Top 10 Retail Columns In 2014
• Study: For Retailers Shopping For Social Success Consistency Is The Key
• Marketers Get Aid In Promoting Facebook Videos Off Of The Network Thanks To New Service From Virool

Search News From Around The Web:

Industry

• These Google Doodles That Never Ran Are Perfect , Gizmodo
• 5 Things Self-Employed SEOs Think You Must Know Before Going Solo, Ahrefs Blog
• The Oatmeal got to ride in Google’s self-driving car, The Verge
• TripAdvisor Fined $610,000 in Italy for Failing to Prevent Fake Reviews, New York Times

Local & Maps

• How to get your own location history (KML analysis redux), SearchReSearch

Link Building

• Link Audits and the Importance of Gathering All Data Sources, SEMrush Blog

SEO

• App Indexing With Separate Mobile URLs: Link To Both Desktop & Mobile URLs, Search Engine Roundtable
• How to Avoid an SEO Disaster When Changing Your Website, Moz
• The Ultimate Guide to 2014’s SEO Changes: How to Deal with a New Reality, SEMrush Blog
• Why Changing URLs Can Devistate your SEO and Traffic, ignitevisibility.com

SEM / Paid Search

• Conversion Tracking is the Hermione Granger of PPC, PPC Hero
• Determining The Most Impactful Ad Types, PPC Hero
• The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy, Wordstream
• The Great Russian PPC Sale: How Global Markets Affect Your CPC, Wordstream
• Using Google Analytics for AdWords Conversion Tracking, PPC Hero