SearchCap: The Day In Search, February 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SEO Industry Cries Foul Over Google SEO ‘Services’

    A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on Sphinn here and here, not to mention plenty of related tweets. Only thing is, Google isn’t doing anything they haven’t done for years and to say the company is “offering SEO services” seems [...]

  • Sergey Brin Might Do Google Buzz

    Want to follow Google cofounder Sergey Brin on Google’s new microblogging service, Google Buzz? Brin says he might join in the future. During the Google Buzz launch event, Brin spoke of being a big fan, even using it to gather opinions internally at Google about a New York Times opinion piece he was writing about Google [...]

  • The Key To Top Video Rankings On YouTube & Google

    Can a YouTube video rank well on both YouTube and Google? Yes. But it’s not easy. Here’s a look at the ranking algorithms on both, and SEO tactics you can use to improve your chances of gaining top listings.

  • Aardvark Acquired By Google

    TechCrunch reports Google has acquired Aardvark, a help engine, for $50 million. Aardvark allows you to ask questions, which then pushed the question out to a network of people who may be able to answer them. The answers are then sent back to you via instant message, email or even Twitter. Aardvark was created [...]

  • SMX Biggest Search Geek Contest: Prove You’re Smart, Win All-Expenses Paid Ticket!

    Our SMX West search marketing conference is approaching fast, and there’s a unique way for one person to attend — by proving their chops as the “Biggest Search Geek.” For the second year, in conjunction with Marin Software, SMX is offering the Biggest Search Geek contest. Marin’s assembled a list of 20 challenging questions. Get them [...]

  • Organic Search Gap Management

    Years ago, some of the leading pay per click advertising markets displayed the bids of advertisers publicly and primarily based the ad auctions on bid price. And a list of advertisers and bids might look like: [...]

  • Google AdSense Using Search History In Contextual Matching

    The Google AdSense blog announced that they are now using a form of search history in the way they contextual match the ads you see on third-party web sites. AdSense used query data in the referrer URL to better match those ads. So if you came from Google or Bing, to a third party web [...]

  • Bing Updates Webmaster FAQs

    Bing has updated their Webmaster FAQs document. The new PDF download it 28 pages long, 82 questions and answers deep and broken out in 12 categories. The questions and answers are all hyperlinked within the FAQs PDF document. PDF does add a level of readability but why not publish them as a web document [...]

  • Yahoo Search: This Is The “Dark Time” But We’ll Be Back

    Yesterday Yahoo hosted a press event called SearchSpeak that sought to dispel the “misconception,” in the words of new Search Products SVP Shashi Seth, that Yahoo was no longer investing in search. As Seth took the stage to begin his presentation the power in the room went out. Not a very auspicious start to the [...]

  • The 8 Pillars Of Paid Search Success

    This is the last introductory post for the PPC Academy course. We’ve covered some frequently asked questions about paid search, a brief history of the medium and some common terms to know for PPC advertising. Starting next week, we’ll dive into the immersion phase of paid search and then onto the finer details of campaign [...]

  • Google Buzz: The Good, Bad, & Ugly Reactions

    Google’s stated goal for Buzz is to help users cut through the noise of social networking. Ironically, yesterday’s announcement created as much noise (maybe more?) as an Apple announcement. Yep, everybody’s got an opinion about Google Buzz and if you’re one of the many who found it impossible to follow the reactions, we’ve done some [...]

  • Unloved, But Still Important: How To Leverage Meta Tags

    I’ve put together a multi-part series covering important aspects of SEO. If you are new to SEO, these tips will help you build a strong foundation for obtaining SEO traffic. For those of you who are more advanced in SEO, my hope is that you’ll pick up a tip or strategy that you aren’t currently [...]

  • Hitwise Announces January Search Market Share Numbers

    The latest market share numbers from Experian Hitwise are out, and they look a lot like the numbers did back in November. Here’s the new chart covering market share for the month of January: [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Other Items

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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