Audience retention: How to keep video viewers hooked
A complete guide to Audience Retention. Learn what it is, why it’s important, and how to maximize it.
Topic: HuffPost
News site traffic is shrinking, but Google and AI aren’t solely to blame
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.
Is web traffic a vanity metric? Not if you’re a publisher
For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.
Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority
SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
Microsoft explores sharing Bing Chat ad revenue with publishers
Bing Chat had ads since it launched Feb. 7. Now Microsoft says it's exploring ways to give some publishers a piece of that ad revenue.
Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]
Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce offerings.
The Role of Nofollow Links in SEO
Written by Chris Hinchly, SEO Specialist Link building is a fundamental element of SEO. As a webmaster or digital marketer, you want as many sites as possible linking to your platform. Of course, they have to be quality links to make a difference in search engine rankings. The simplest way to understand the role that […]
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic […]
SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks & more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability to mobile, while also […]
SearchCap: Google Now Updates, SEO Mistakes & SEM Success
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tests “What’s Hot” & “What’s Nearby” As Android Search OptionsJan 15, 2016 by Greg Sterling Artem Russakovskii found an interesting Google search options test for Android. In addition to recent […]
What Time Is The Super Bowl? Google & Bing Are Confused
You might get information for 2015, depending on how you ask.
Graphiq Search: FindTheBest Becomes Knowledge Graph Engine
The world’s most extensive “knowledge graph” may not be at Google. Vertical search site FindTheBest (FTB) has rebranded and relaunched as Graphiq, a data visualization or knowledge graph search engine. Using a huge volume of data sources, automation and human editorial oversight, the company says that it has created “the world’s deepest and most interconnected Knowledge Graph, featuring 1,000 collections, 1 […]
SearchCap: Google Sitemaps Bug, Baidu Digital Ads & Search Volumes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Importance Of Monthly Versus Rolling Average Search Volume Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time […]
SearchCap: Goodbye Yahoo Maps, Google Search Shows iOS Apps & Touch To Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says It May Unverify Inactive Local Business Listings Company will first try to contact businesses that haven’t logged in within six months, then may unverify if there’s no response. Mobilegeddon […]
Google Search App & Chrome Now Serving Up App Content Directly In Search Results On iOS Devices
A handful of apps, including HuffPo, OpenTable, Pinterest and YouTube, will now appear in Google search results on iPads and iPhones.
Google Maps Lists The White House & Howard University For Racists Terms
Where previous Google Maps hacks were arguably playful, this is ugly.
Are These The Winners & Losers Of Google Mobilegeddon?
Was Reddit the biggest loser? Early results say yes, while TV Tropes and Entertainment Tonight are seen as winners.
SearchCap: Weird Google Quick Answers, Google Maps Ads & Luxury Paid Search Spend
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study] Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and […]
Must-See SMX East Keynote: Jonah Peretti, Founder & CEO Of BuzzFeed
Everyone likes to talk about creating buzz, but few have mastered the art of making content go viral like Jonah Peretti. He’s the founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known […]
MapQuest Aims For Reboot With New Content, Partners, UI
A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL’s sustained neglect of the online mapping pioneer cost the site its leadership in digital maps. Now, the company hopes to claw its way back with new content and functionality in what was described to me as phase […]
Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide
On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google’s search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a result from a publisher where you […]
Climbing The Ladder To Guest Posting On Tier 1 Sites
Content marketing is all the rage these days and, if you are pursuing guest posts as part of your link-building strategy, it is critical to target the highest authority sites possible. You want to find the sites where your presence builds your visibility and reputation (regardless of SEO) and where the links might get clicked […]
Is Chasing AuthorRank A Waste Of Time For SEOs?
On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to referring to this concept as AuthorRank. […]
“When Do The Olympics Opening Ceremonies Start?” Search Engines Compete To Answer
Who knew a simple question would be so hard to answer? Yesterday I searched across all three engines to find out more about the Olympic opening ceremonies and when they start. I quickly discovered that the official website of NBC, which is broadcasting the games in the U.S., had nothing about the ceremonies or when […]
Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”
Google’s head of webspam, Matt Cutts, caused an uproar in the SEO community yesterday when he published a blog post on his personal blog claiming guest blogging for SEO purposes is dead. In his post, Cutts offered a history of how guest blogging has moved from being a reliable source of high-quality content to now […]
How “Not Provided” May Make BuzzFeed Think Google’s Search Traffic To News Sites Is Down
Well look at that! Search traffic to news sites has dropped over the past eight months, according to how BuzzFeed tracks referrals to sites within its network. A change of user behavior? Or perhaps more the result of “Dark Google” and “Not Provided?” Come on, I’ll explain how Google may be making itself look like […]
Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead
After seeing a 15 percent increase in Google News sources last year, a recent study conducted by SearchMetrics discovered that a majority of the News integrations displayed in Google Universal Search results are coming from AOL-owned Patch.com. Analyzing several hundred thousand keywords, the study found that Patch.com made an appearance in the News integration results […]
SearchCap: The Day In Search, March 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WATCH: Google Now Shows Live Examples Of Spam Removed From Its Search Results In Google’s new How Search Works, Google is showing real live examples of spam that was recently removed […]
Searching for The Super Bowl Start Time: 2013 Edition
Surely every organization managing an event site knows at this point that people want to know what time things start. And that those potential viewers are likely to turn to Google to find out. This year, Google just provides the answer right at the top of the page: February 3rd at 3:30 pacific. Just as […]
The Lead Up To the Super Bowl: How Are We Searching?
Since 2009, I’ve been writing articles here on Search Engine Land about how Super Bowl commercials influence online behavior and how well (or not) advertisers have taken advantage of that online opportunity. One clear trend has been that each year, these commercials trigger increased online activities. This is both because each year, we are more likely […]
Only 5% Of News Publishers Use The Google News Keywords Meta Tag
Just over three months ago, Google launched the news keyword meta tag designed to let news publishers have a better chance of ranking for words they might not have included in their headlines. Adoption rate so far? Only about 5% of the sources within Google News use the tag, according to new data provided by […]
Bing Launched Elections Portal: Filter News By Party, Social Integration, Maps & More
Bing announced on their search blog a new portal for tracking the US Presidential Elections at bing.com/elections. The portal has some nice search features, such as the ability to filter news sources by your political views. The downside of this news filter is that only specific news outlets are included, such as Politico, Real Clear […]
Google Images Dominated By Pictures Of Romney For “Completely Wrong” Search
It’s not a Google Bomb, but that doesn’t make it less embarrassing for US presidential candidate Mitt Romney or Google, that a search on Google Images for “completely wrong” brings up results that are dominated by Romney’s picture. Completely Wrong & Google Images Here’s an example of what you currently see in a search for “completely […]
Maria Montessori Google Logo: Google’s Founders Childhood Education
It is well known that Google’s co-founders, Sergey Brin and Larry Page, as children were educated under the Montessori education system. They are proud of it and consider it one of the fundamental reasons they are so successful today. Today is the 142nd birthday of the late Maria Montessori, who founded that education model. To […]
Google To Be Backdrop For Vince Vaughn, Owen Wilson Flick Filming Now
Ever wonder what it’s like being an intern at Google? Well, don’t look to an upcoming film, called “The Internship,” to provide much insight, even though the movie, starring Vince Vaughn and Owen Wilson, is set at the search giant, as reported by Search Engine Watch. The comedy, which Vaughn expects to garner an “R” […]