SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing improves autocomplete suggestions for academic papers & movie titles
  Sep 9, 2016 by Amy Gesenhues

  Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations.

• Tips for when and how to use Feed Rules in Google Merchant Center
  Sep 9, 2016 by Ginny Marvin

  With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.

• Digitizing traditional marketing methods to compete in local search
  Sep 9, 2016 by Lydia Jorden

  Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning.

• Google’s AMP Viewer: the Tinder UX for content?
  Sep 9, 2016 by Barb Palser

  Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.

• Google has updated the AdWords ad preview tool for expanded text ads
  Sep 9, 2016 by Ginny Marvin

  The view now includes sample ads and separate views for mobile and desktop.

• The unexpected impact of Google automated ad extensions
  Sep 9, 2016 by Michelle Cruz

  What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.

• Search in Pics: Google’s upcoming birthday, Bing 20% share balloons & fruit bar truck
  Sep 9, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads balloons for 20% UK marketshare: Source: Twitter Google Brazil green pickup truck fruit bar: […]

• European court says linking to illegal content is copyright infringement
  Sep 8, 2016 by Greg Sterling

  The facts of the present case were egregious but the law created by the court is bad for the internet.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook’s humanless sifting of trending news suggests some AI needs supervision
• 10 reasons not to pay reputation-attack sites for removals
• 8 dos and don’ts of successful video advertising
• Google’s AMP Viewer: the Tinder UX for content?
• 6 secrets of digital storytelling
• MarTech Today: Google buys API management firm , Apple’s jackless iPhone 7 & an Adwords script for extensions
• Facebook Lookalikes go global with new update

Search News From Around The Web:

Local & Maps

• Google Adds "Helpful" Buttons For Business Reviews, serptests.com
• Weird altitude effects in Google Earth, Google Earth Blog

Link Building

• 7 Elements of the Perfect Backlink, semrush.com
• Google Says You Don’t Need More Links As You Get More Traffic, Search Engine Roundtable
• Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday, Moz

SEO

• Crawlability: Just How Well Can Google Crawl JavaScript, Jordan Kasteler
• Google Says The Increase In Crawl Errors Some Are Seeing Are Nothing To Worry About, Search Engine Roundtable
• Google Updates Schema Review Guidelines – Again, GetFiveStars
• Improve your small business SEO today, Yoast

SEM / Paid Search

• How To Go From Google ETAs To Bing ETAs, PPC Hero
• Utilizing One of the Greatest Ad Changes: Extended Text Ads, Marketing Mojo

Search Marketing

• But What Does Voice Search Actually Mean for Marketers?, Builtvisible
• Video: Google Update Feedback, Widget Links Penalty & More SEO Topics, Search Engine Roundtable