SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Assistant comes to iPhone, adds alerts, hands-free calling & more
  May 17, 2017 by Matt McGee
  Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
• Google confirms “Google for Jobs” job search rolling out in coming weeks
  May 17, 2017 by Barry Schwartz
  After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature.
• Google announces Google Lens, an AI-powered visual search tool
  May 17, 2017 by Matt McGee
  At today’s Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos.
• The anatomy of ad copy relevance: The new Google standard
  May 17, 2017 by Jason Puckett
  Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.
• 5 massive SEO and content shifts you need to master right now
  May 17, 2017 by Jim Yu
  What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications.
• Relevance vs. authority: Which link has more value? (Part 3)
  May 17, 2017 by Andrew Dennis
  In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.
• What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool
  May 17, 2017 by Amy Gesenhues
  Today marks the 115th anniversary of the discovery of an analog astronomical computer found in Roman ship cargo dating back to 150 BC.
• Google tests ‘highlights’ icons in the local knowledge panels
  May 17, 2017 by Barry Schwartz
  Google is busy testing new features in the local listings. Here is one that shows fun icons.
• 2017 SEM growth hacks: Gain monster paid search growth using competitive data
  May 17, 2017 by Lori Weiman
  How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.
• Purchases on Google quietly opens beta for requests in US
  May 17, 2017 by Ginny Marvin
  US merchants can now request access to Google’s “buy button” program.
• [Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data
  May 16, 2017 by Digital Marketing Depot
  Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Progressive profiling: Why it’s a win for you and your customers
• Facebook now pinpoints individual posts to keep clickbait out of the News Feed
• Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced
• FAQ: Everything Facebook has admitted about its measurement errors
• How to market your brand using interactive native content – part 2
• The podcast option: How audio content can help build a B2B business
• Google Analytics is making it easier to see users across AMP and non-Amp pages
• E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
• Google holds onto its trademark as federal court rules it has not become generic
• Brainshark partners with another sales content partner, Seismic
• Amazon says push notifications are coming soon to Alexa-enabled devices

Search News From Around The Web:

Industry

• These SEOs Got To Go To Google For A Live Hangout With John Mueller, Search Engine Roundtable

Link Building

• 5 Reasons Why Your Content Marketing Campaigns Fail To Earn Links, Search Engine Journal
• 8 Practical Local Link Building Tips, Hallam Internet

Local & Maps

• Google Testing Removing Pricing From Hotel Listing Results, Search Engine Roundtable

Search Marketing

• Optimization and Growth Part 4: Customer Research, 3Q Digital
• Startups and Search Engines: SEO vs PPC, CanIRank Blog

Searching

• SearchResearch Challenge (4/17/17): Finding cartoons despite their descriptions, SearchReSearch

SEM / Paid Search

• The Complete AdWords Shopping Campaign Settings Breakdown, PPC Hero
• Why Your E-Commerce PPC Campaigns Are Not Working, and What to Do About It. The Culprit: Your Business, Scube Marketing

SEO

• Long Term CSS Javascript Hidden Text Experiment, rebootonline.com
• 40 Unbelievable SEO Statistics You Need to Know, Search Engine People
• 5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work, quicksprout.com
• Bad SEO Information: Too Easy to Find, Impossible to Escape, Search Engine Journal
• Meta keywords: why we don’t use them, Yoast
• Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level], Moz
• Using SEMrush to Track SEO in Multiple Cities, SEM Rush
• What Google’s Suggested Clip Feature Means for You, Seer Interactive
• Wix Announces Launch of SEO Wiz Tool and Google Search Console Integration, PR Newswire