How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
Topic: Seer Interactive
Ranking is only half the job: SEO for task completion
Learn why rankings alone fall short, how task completion boosts conversions, and why better UX can strengthen long-term search performance.
3 SEO priorities to win organic traffic in 2027
Prioritize commercial content, make your best answers easy to extract, and build authority signals for organic and AI search visibility.
How to build topic clusters that AI will cite
Learn how to build topic clusters that get cited in AI search, using emerging topics, semantic clustering, and query fan-out to cover full intent.
Do meta descriptions matter? The latest research
Do meta descriptions have value today? See what case studies say about AI Overviews, ChatGPT snippets, CTR, and when writing them is a waste.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
LLM visibility case study: How Home Depot is winning AI search
Learn how Home Depot dominates AI search and discover six proven strategies ecommerce brands can use to boost LLM visibility, citations, and share of voice.
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
AI Overviews vs. featured snippets: What the data says about CTR, traffic, and conversions
How do AI Overviews and featured snippets compare? Read our guide on the key differences, the data, and how to optimize for each.
AI search and LLM optimization tactics that influence AI visibility
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
Content repurposing map for better SEO and LLM visibility
Learn how to repurpose content, discover which formats LLMs prefer, and get our content repurposing map to boost SEO and AI search performance.
How to estimate the traffic impact of SEO fixes
A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
From paid clicks to answer equity: Your new 2026 search strategy
AI is crushing CTR. Learn to swap rented clicks for authority that powers answers, stabilizes leads, and protects margins.
SEO isn’t just about being seen — it’s about being believed and chosen
Wil Reynolds says rankings alone fall short as AI exposes zombie content and weak signals that don’t build trust or drive revenue.
Google AI Overviews CTR shows early signs of recovery: Study
Organic click-through rate on Google searches with AI Overviews is rising, breaking a year-long slide. Could click loss be leveling off?
5 lessons from delivering bad SEO news to executives
Executives don’t need SEO jargon. They need clarity, diagnosis, and direction. Here’s how to deliver all three when results fall short.
Bing, not Google, shapes which brands ChatGPT recommends
Case study finds that even top brands disappear without a Bing presence. Here’s how ranking in Bing boosts visibility in ChatGPT.
Why your content doesn’t appear in AI Overviews (even if it ranks in the top 10)
Top rankings don’t guarantee AI Overview visibility. Learn how to optimize for retrieval, structure, and citations.
‘Google Zero’ misses the real problem: Your next visitor isn’t human
The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website.
Why CPC keeps rising – and what to do
CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins.
4 strategic paid search pivots to survive Google’s AI Overviews
AI Overviews are lowering CTR, raising CPCs, and compressing the buyer journey. Here’s how to protect performance and stay competitive.
GEO myths: This article may contain lies
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
Mentions, citations, and clicks: Your 2026 content strategy
Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the journey.
Why every AI search study tells a different story
Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment.
Small tests to yield big answers on what influences LLMs
Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG insights, and practical steps to optimize your brand for AI search.
Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
Social and UGC: The trust engines powering search everywhere
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
Top link building services to scale your SEO efforts
An extensive list of top link building services that can accelerate organic rankings and brand visibility.
New data: Google AI Overviews are hurting click-through rates
Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.
Answer engine optimization: 6 AI models you should optimize for
Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
Google organic and paid CTRs hit new lows: Report
Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
Video: Wil Reynolds on the importance of data with search campaigns
Give back to your community and obsess over your data, those are two of the many tips given by Wil in this interview.