SearchCap: Google Mobile Update Rolling, Bing Detailed Answers & Google Action Cards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Action Cards For Android & Search Integration

  Google search now better communicates with your Android phone for taking notes, setting alarms, finding your phone and getting directions.

• Bing Providing Detailed Answers From Third-Party Web Sites Like Google

  Bing is now providing long form answers taken from third-party web sites.

• Search In Pics: Google Bumper Cars, Game Of Thrones & Day At The Beach

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

• Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO Strategy

  Google is a self-serving publicly traded company. Columnist Nate Dame investigates why that makes delighting users and influencing brand preference the only viable cornerstones of SEO.

• The Vast Opportunity Of Audience-Based Search Marketing

  Google may soon allow advertisers to use first-party data targeting in their search campaigns, and contributor George Michie explains why this change will benefit advertisers and customers alike.

• Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not All, Data Centers

  Google’s John Mueller confirmed the mobile friendly algorithm is rolling out and is actually completely live at some data centers.

• Google Wants Beta Testers For New App Indexing Features

  Are you an Android developer who has apps with App Indexing enabled? Google wants you to beta test some new features.

• Google: Lower CPCs Are Because Of YouTube, Not Mobile Search

  TrueView ads on video site blamed for lower aggregate CPCs.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Polyvore Adds Promoted Trends To Ad Suite
• Twitter Is Rolling Out Trends With Descriptions On The Web
• Video Is A Marketer’s Best Friend
• Mobile Fanatics: Where Social, Video And Calls Intersect
• NetSuite Expands Omnichannel Commerce Platform With Bronto Software Acquisition
• WordPress 4.2 Now Available, Speeds Up Publishing & Sharing
• Dos Equis Offers Chance To Win Most Interesting Man Contest On #DosDeMayo
• Microsoft Surprises With FY15 Q3 Earnings Beat

Search News From Around The Web:

Industry

• Google Pays Returning Chief Business Officer $130 Million, Wall Street Journal

Link Building

• Happy Third Birthday Google Penguin Algorithm, Search Engine Roundtable

Searching

• Find 360-Degree YouTube Videos, Google Operating System
• YouTube Tests Borderless Search Box, Google Operating System

SEO

• Are Directories Bad for SEO? A Fact Driven Answer, Ignite Visibility
• Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes – Whiteboard Friday, Moz
• Google Says The Doorway Algorithm Has Launched But Webmaster Did Not Notice, Search Engine Roundtable
• Video: Google Mobilegeddon Live, Penguin Three, App Indexing & Emojis In Search, Search Engine Roundtable

SEM / Paid Search

• The Hierarchy of PPC Account Realization, PPC Hero