SearchCap: The Day In Search, March 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bartz Says Yahoo Would Consider Buyout

    Speaking today on CNBC, Yahoo CEO Carol Bartz said that Yahoo would “absolutely” consider a buyout offer from “any company at the right price.” According to paidContent, Bartz later qualified her comments to indicate that she’s not actively looking for a buyer, and that if she were in charge of Yahoo when Microsoft made its original [...]

  • Liveblog: Steve Ballmer Keynote At SMX West

    Microsoft CEO Steve Ballmer makes his first address to the search marketing community today at SMX West in Santa Clara. Danny Sullivan will sit down with Ballmer for a “fireside chat” that will also include time for Q&A from members of the audience. Speaking of the audience, many of the big names in traditional media will [...]

  • Google Extends “Click To Call” Ads To All Advertisers

    Google introduced “Click to Call” in January as a component of its location extensions offering in mobile. Advertisers were permitted to include a phone number associated with a physical location, which would then show on high-end smartphones as an additional line of text. When the user clicked the phone number and initiated a call the advertiser [...]

  • Scoring Social Media Use In The 2010 Winter Olympics

    This year’s Winter Olympics has been heavily influenced by social media and this week’s column takes a look at some of the most memorable events that happened with help from fans (and sometimes athletes) collaborating together. [...]

  • Massive Passive Inbound Links

    Reading Eric’s column last week reminded me of a successful passive marketing campaign I did several years ago which used almost no traditional link building methods. The client, who sold concrete from a simple ecommerce site, was hesitant to try my “passive” approach, he wanted an old fashioned link building campaign and was willing to spend [...]

  • Marketing With Social Media? Try Some Local European Networks

    For online marketers, optimizing for social media has become not just interesting, but a must. All major search engines have embraced social media. And with Google incorporating Facebook content into its real time results the integration of social media and search is a fact. But social media is not just a “stand alone” feature. Many search [...]

  • Has Google Just Patented Geo-Targeting?

    Google has been awarded a patent entitled “Determining and/or using location information in an ad system” that has very broad implications for PC and mobile advertising. While we all take geo-targeting today for granted, back when this Google patent application was filed in April, 2004 it wasn’t as common. Dare I say it: Google may [...]

  • Topeka Changes Its Name To Google, Kansas (Temporarily)

    What would you do to get Google to build a super high-speed broadband network in your hometown? If you’re the city of Topeka, Kansas, you’d change your name. To Google, Kansas. According to the Topeka Capital-Journal (err … the Google Capital-Journal?), mayor Bill Bunten issued a proclamation today that renames the city to “Google, Kansas — [...]

  • Happy Birthday, Yahoo: 15 Years Old Today

    Although its web site launched in 1994, Yahoo is celebrating its 15th birthday today — that’s in honor of the company being incorporated on March 1, 1995. The story of Yahoo’s founding is well known: Stanford graduate students Jerry Yang and David Filo created a directory of web sites originally called “Jerry and David’s Guide [...]

  • Google To Increase Abuse Alerts To Webmasters

    Saying that web site hacking and other forms of abuse is on the rise, Google has announced plans to step up the notifications it sends to webmasters when the company finds these problems. Beginning this month, Google will use the Message Center area in Google Webmaster Tools to notify site owners about [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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