SearchCap: The Day In Search, April 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at Microsoft who is responsible for Reporting and BI data visualization for Bing Ads, posted a sneak peek on the Bing Ads blog today. The new [...]
  • Q&A With Google’s Matt Cutts On What To Do If You Get A Manual Penalty What to do if Google sends you a penalty notice, and you can’t figure out exactly what it’s for? Turn to Google’s webmaster help forum, says the head of Google’s Web spam team, Matt Cutts. If you’re still confused after that, you can file a reconsideration request where you might be given more details. The [...]
  • Google AdWords Support Launches Screen Sharing Functionality AdWords users can now share their screens with AdWords support staff. Yesterday, AdWords Community manager, Zee announced the launch of Google Screensharing. Now an AdWords support team member can invite you to share your screen while you’re on the phone with them and signed into your AdWords account. There are set-up instructions here. Once you [...]
  • Search In Pics: Matt Cutts Office, Facebook Mule & Google NYC Hidden Rooms In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Google Glass Easter Egg: Meet The Team: Source: Google+ Al Gore At Google Ventures: Source: [...]
  • Deduplicate Your Google Analytics Reports in Excel One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past year. This can be accomplished by pulling a landing page report and using VLOOKUPs in Excel to see any of your broken pages used to receive traffic. However, Google [...]
  • Google’s Matt Cutts Says It Is Okay To Link Your Sites Together But In Moderation In a recent Matt Cutts video, where the head of Google’s search spam team answered the question “Does linking my two sites together violate the quality guidelines?” The short answer is no; but, there is always a but. If you link hundreds of unrelated sites together, then it would violate Google’s guidelines. Matt Cutts explained [...]
  • Live @ SMX London: Ready, Aim, Fire… Then Retarget! If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to understand user intent, and provide additional or more useful [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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