SearchCap: The Day In Search, April 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance
  It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at Microsoft who is responsible for Reporting and BI data visualization for Bing Ads, posted a sneak peek on the Bing Ads blog today. The new […]
• Q&A With Google’s Matt Cutts On What To Do If You Get A Manual Penalty
  What to do if Google sends you a penalty notice, and you can’t figure out exactly what it’s for? Turn to Google’s webmaster help forum, says the head of Google’s Web spam team, Matt Cutts. If you’re still confused after that, you can file a reconsideration request where you might be given more details. The […]
• Google AdWords Support Launches Screen Sharing Functionality
  AdWords users can now share their screens with AdWords support staff. Yesterday, AdWords Community manager, Zee announced the launch of Google Screensharing. Now an AdWords support team member can invite you to share your screen while you’re on the phone with them and signed into your AdWords account. There are set-up instructions here. Once you […]
• Search In Pics: Matt Cutts Office, Facebook Mule & Google NYC Hidden Rooms
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Google Glass Easter Egg: Meet The Team: Source: Google+ Al Gore At Google Ventures: Source: […]
• Deduplicate Your Google Analytics Reports in Excel
  One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past year. This can be accomplished by pulling a landing page report and using VLOOKUPs in Excel to see any of your broken pages used to receive traffic. However, Google […]
• Google’s Matt Cutts Says It Is Okay To Link Your Sites Together But In Moderation
  In a recent Matt Cutts video, where the head of Google’s search spam team answered the question “Does linking my two sites together violate the quality guidelines?” The short answer is no; but, there is always a but. If you link hundreds of unrelated sites together, then it would violate Google’s guidelines. Matt Cutts explained […]
• Live @ SMX London: Ready, Aim, Fire… Then Retarget!
  If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to understand user intent, and provide additional or more useful […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick
• Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked
• Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks
• Report: Samsung Now Undisputed King Of Smartphone Realm
• PhotoDropper: A Great WordPress Plugin For Fast, Easy And Free Images

Search News From Around The Web:

Business Issues

• Fred Amoroso Not to Seek Reelection to Yahoo! Board of Directors, Yahoo
• ‘Big Data’ Researchers Turn to Google to Beat the Markets, BusinessWeek
• Baidu Says Buying Better Than Building for Mobile Profit, Bloomberg
• China’s Baidu to acquire online video firm for near $400 million – paper, Reuters
• Google Spent $291 Million on Acquisitions First Quarter, Bloomberg

Local Search & Maps

• Google Local Bug: Review/Plus Pages Not Loading For SAB Pages, Mike Blumenthal

Link Building

• The Link Builder’s Guide to Polling, distilled

SEM Industry

• How One SEO Agency Grew Their Revenue by 3,597% in Three Years, Marketing Pilgrim
• Video: Google Removes Previews, Mozilla Penalized, Penguin Turns One & More, Search Engine Roundtable

SEO & SEM

• 7 Practical Uses for Your Google AdWords Search Query Data, Search Engine People
• Finding the SEO Keyword Sweet Spot, Search Engine People
• Fixing the Broken Culture of SEO Metrics – Whiteboard Friday, SEOmoz
• France and Search Marketing: The First Edition, State of Search
• Friday SEO Share: Usability is STILL Best Practices!, CanuckSEO
• Google Webmaster Tools Sends Out “Googlebot Can’t Access Your Site” By Accident, Search Engine Roundtable
• Mastering PPC: How to Set Up an AdWords or Bing Ads Account, SEER Interactive