SearchCap: The Day In Search, December 7, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• It’s Alive: The Google Chrome OS Laptop Launch Event

  Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves to be “right” in various ways. A Chrome Web Store has also launched to allow an easier way to run web apps within the Chrome browser itself. The news all came out during […]

• Google Website Optimizer & Goo.gl URL Security Issues

  There are two different security issues around Google products over the past 12 hours or so. The first is with Google Website Optimizer where there was the potential of an Cross-Site Scripting (XSS) attack. The second is with people using Goo.gl, Google’s URL shortener, within Twitter to grab your Twitter passwords. While the second one, […]

• Google Encouraging AdWords Expansion With Google Global Market Finder

  The Google AdWords Blog announced new tools to help advertisers expand their search ads into other countries and languages. Google released a new keyword research tool named Global Market Finder and a resource site named Google Ads for Global Advertisers for this purpose. The Global Market Finder tool will translate your keywords into languages you […]

• Facebook 101: A Simple Guide To Understanding When & How To Use Basic Features

  Whenever I talk about Facebook at a conference, I am amazed at how many people come up afterwards and are still confused with the differences between profiles, pages, groups and the other types of entities on Facebook. Even more frequently, I see examples of corporations simply doing it wrong on Facebook and I would like […]

• ChaCha Answers Its Billionth Question, Hits Other Milestones

  ChaCha has announced that its Q&A engine has reached several milestones — the most notable perhaps being that the Q&A engine answered its billionth question. The question, which I believe can be seen here, was asked on Saturday by a 14-year-old Minnesota boy, and answered by Kenny and Spencer, two ChaCha guides: Q: How do […]

• Watch Your Language: Your English Might Not Speak To Europeans

  In my last post here I gave some tips on which events you could go and visit in Europe. One of the sentences I used was “The SES circus opens its tents in London.” After that post I got an e-mail from someone asking whether I meant that in a positive or a negative way. […]

• Google Maps On Android Go 3D And Offline

  Google Maps is clearly a strategic product for the company. But that’s even more true on the iPhone and Android devices — especially Android. One could even make an argument that search on Maps is more important than general web search on mobile for Google. For some time Google has been adding enhancements to Google […]

• Microsoft Funding Anti-Google Trade Group Since 2007

  Under the somewhat sensational headline, “Dark forces gunning for Google,” The Telegraph today shared the story of ICOMP — the Initiative for a Competitive Online Marketplace — a European-based trade group that appears to exist mostly, or solely, to be a thorn in Google’s side. On its website, ICOMP hits all the right notes. Its […]

Search News From Around The Web:

Applications & Portal Features

• A Priority Inbox update: time savings, new features, and your feedback, Official Gmail Blog
• Introducing Apache Wave, Google Wave Developer Blog
• Adobe Announces Adoption of eBook DRM by Google, Adobe
• Event time zones in Google Calendar, Official Gmail Blog
• Google Books Whale Fail, WebSonic.nl
• Preview the new Google Groups, The Google Apps Blog
• Yahoo Finance Adds Curated Stock Conversations From StockTwits, TechCrunch

Business Issues

• Google Widens Its Lead In Mobile Ads; Bulk Of Money Is Online, Not In Apps, paidContent.org
• Facebook to recruit 100 new staff for Dublin base, The Guardian
• Google’s Revenue in China Increasing on Advertising Demand, Alegre Says, Bloomberg

Local, Maps & Mobile

• Google Fixes Bulk Upload Process For Google Places, Search Engine Roundtable
• Illusory Laptop Repair – A Most Elegant Google Places Hack, Mike Blumenthal

Paid Search & Contextual

• AdWords Train & Gain – And the winner is…, Inside AdWords
• Discover v201008: Partial Failure for AdGroupCriterionService, AdWords API Blog

Searching

• When to use the operator, the most misunderstood of them all, SearchReSearch

SEO & SEM

• Stand Out From The Crowd-Utilize Product Extensions and PLAs, PPC Hero
• Bleeding Edge Reverse PR SEO Strategy, SEO Book
• Duplicate Content and Ways around It, Search Engine Journal
• Has This Business Mastered Google AdWords?, New York Times
• How To Filter And Override Your Location Extensions In Google AdWords, Search Engine Journal
• Implications of Google’s Acquisition of WideVine, SEO By The Sea
• The Rich Get Richer: True in SEO, Social All Organic Marketing, SEOmoz
• Web Writing and Writing for Print: It’s Not the Same Thing, Search Engine People

Social Media

• The 7 Habits Killing Your Personal Brand, outspokenmedia.com

Web Analytics

• How To Track Clicks On #Anchors in Google Analytics, Search Engine People

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• New Sphinn Editors Coming Soon … Interested in Joining Us? – Public service announcement: Sphinn is planning to add new editors after the holidays. If you're interested in joining the editorial staff, you can let us know now. We've posted more details on the Sphinn blog, so please read that and give it some thought!
• The Decor My Eyes Fiasco & Local Reviews Tactics – From Chris Silver Smith's post – "This past week, marketers the world over watched the “Decor My Eyes fiasco” unfold with horrified fascination… The fiasco underscored the importance of reviews, particularly for local businesses — read on and see some tactics that can help you."
• The 7 Habits Killing Your Personal Brand – Lisa Barone outlines the pitfalls of managing your own personal brand – and why authenticity, consistency and putting your best (positive) public face forward win the day.
• Security Issue In Google Website Optimiser – David Whitehouse over at Dave Naylor's blog reports a Cross-Site Scripting (XSS) issue with Google's Website Optimizer. It seems many experiments are lost in cyberspace.
• Six Social Media Trends for 2011 – David Armano speculates on what we can expect as far as trends in Social Media for 2011. The article at the Harvard Business Review looks at the landscape covering Google, Facebook, LBS, tablets and social media schizophrenia. What trends do you see developing for 2011?
• Comprehensive 2010 SEO Guide to Keywords – Brent Rangen of Optimize Guyz shares 2010's top keyword research tools, including tools for social media and YouTube.