Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Online Retail and SEM: Webcast Next Tuesday
Next Tuesday, January 27 at 1 PM EST, our sister site, Search Marketing Now, hosts a webcast about SEM strategies for online retailers. Speakers will include Jeffrey Hackett from comScore, who will present new data for online retail 2008, and Mike Deckman from Vintage Tub & Bath, who will talk about SEM strategies helped the company break its December sales records in 2008 despite the tough economic environment. Marin Software, sponsor for the webcast, will demonstrate how Marin Search Marketer can help online retailers manage seasonal and economic fluctuations in PPC campaigns. Registration is still open for this webcast: … - No Surprise: Google Is No. 1 Internet Property Worldwide
Not that we needed any confirmation of Google’s popularity, but comScore has put it into numbers with today’s release of data about worldwide Internet usage. comScore says Google is the most popular Internet property in the world, with its sites reaching 77% of the online population that’s 15-years-old and up in December, 2008. Microsoft and Yahoo are second and third, respectively, while Facebook is the top social networking site in the world and the seventh most popular property overall. It’s also worth mentioning that comScore says the global Internet audience surpassed one billion people … - Google To Push Semantic Search In 2009?
At Google Watch today, Clint Boulton found an interesting comment from Google CEO Eric Schmidt during Thursday’s earnings call. During the call, Schmidt spoke about focusing on the “untapped potential of search and ads” and Google’s emphasis on search quality: … - The Extended Brain, Search Marketing & User Experience Design
When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: … - Obama Is “Failure” At Google & “Miserable Failure” At Yahoo
I told you so. Or I told anyone who cared. I even tried to reach the Obama administration in four or five different ways. Do a search on Yahoo right now for miserable failure, and you’ll find President Barack Obama’s page ranking either in the top spot or the second spot. Given a redirect that Obama’s web team has put into place, he should solidify into that number one spot over time. Eventually, … - SMBs Claim Their Online Business Profiles
We at Palore are always on the lookout for new profiles of SMBs who are likely to purchase online advertising services. Our success to date has been primarily with two profiles of advertisers: “traditional” SMBs who advertise on IYPs and other traditional media, and the more “savvy” SMBs who advertise on search engines and vertical sites. But recently we ran into a new and more interesting group within our sources and the blogosphere – this post will discuss this group. - Optimizing A Large-Scale Web Site? Do The Two-Step
The need for keyword research is pretty much a given. But applying that research on a massive scale is where things usually break down. If you’re dealing with 100,000 web pages, you don’t have time to touch every page. How can one do this scalably? The answer: programmatic optimization.
Search News From Around The Web:
Applications & Portal Features
- Google Puts The Squeeze On Free Apps, TechCrunch
Business Issues
- Al Gore headlining Google event: Google Ocean?, news.cnet.com
- Baidu seeks to strengthen presence in Japan, Telecompaper
- Bartz Gets Millions; Yahoo Bails on Pay Increases for Rank and File, CNBC.com
- Google China Stopped Censoring BBC, Google Blogoscoped
- Google Inc. Q4 2008 Earnings Call Transcript, seekingalpha.com
- High-Speed Internet Grants Find Support in House, Wall Street Journal
- Is Search Weathering the Recession Storm?, Marketing Pilgrim
- What would it take to beat Google?, News.com
Link Building
- Huge Time Saving Technique for Manual Directory Submissions, Jason Bartholme
Local, Maps & Mobile
- New Service For Small Businesses Launches – GetListed.org, Search Engine Guide
- Street View for Central Europe (Not from Google), Google Operating System
- Test drive the new Transit site, Google LatLong
Paid Search & Contextual
- Google Conversion Optimizer: The Best-Kept Secret in PPC?, Search Engine Watch
- Google’s SVP Rosenberg Said AdSense Revenue Down Due To Arbitrage Cleanup, Search Engine Roundtable
- Launched: Sleuth and Chiller TV Network Inventory Available through Google TV Ads, Google Traditional Media Blog
- Spammers Are Gaming Google’s Adwords, www.internetnews.com
- Valentine’s Day PPC Tips for Dating-Related Advertisers, www.adcentercommunity.com
Searching
- Google & the Future of Books, New York Review Of Book
- Google to Expand Language Search and Shrink Our World?, SEO By The Sea
- How To Use Google To Recover a Lost Web Site, Search Engine Roundtable
- New Google Base Help Forum, Google Base Blog
SEM Industry
- Carl-Johan Hunefalk: Search Blogger of the Day, The SEO Scoop
- iProspect, iCrossing, 360i Top Forrester’s Wave, MediaPost
SEO & SEM
- Are Your Fast-Loading Pages Cannibalizing Your SEO?, www.localseoguide.com
- How Small a Part SEO Plays In Getting a New Site to Dominate SERPs, Bob Massa
- Spying on Customers & SEO Data Aggregation, SEO Book
- The 100 Ranking Variables Google Uses, And Why You Shouldn’t Care, SEO Book
- Whiteboard Friday – The Microsite Mistake, SEOmoz
Social Media
- Facebook Twice as Big as MySpace?, Marketing Pilgrim
- Friendfeed is the Next Great Blogging Platform, Here’s Why…, www.micropersuasion.com
- How Not To Launch A Twitter Account, Matt Cutts
- Jumpstart a Viral Marketing Campaign, Search Engine Watch
Video, Music & Image Search
- The Pope on YouTube, Official Google Blog
Web Analytics
- Google Analytics and AdWords: Better Together, Inside AdWords
- New Video: See what people are searching for on your site and act on it!, Google Analytics Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- New Service For Small Businesses Launches – GetListed.org
- 30 Old Ways to Gain New Links for 2009
- In Link Building, the Rich Get Richer – But Are You Getting Poorer?
- Case Study: Power of a Blog Comment
- Interview w/Steve Plunkett: SEO Experimentation Done Right
- SERPs Scrapers, Rejoice! Matt Cutts Endorses Indexing Of Search Results In Google!
Related Topics: SearchCap
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