SearchCap: The Day In Search, January 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Will Facebook’s Graph Search Be Big For Bing Advertisers? Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we can try to put some specific numbers together to shed some light [...]
  • Adwords For Video Gets Reporting Enhancements Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average View Frequency, have been added [...]
  • 9 SEO Quirks You Should Be Aware Of They say the devil is in the details. When it comes to search engine optimization, those details include some important quirks you need to know about. Conforming to search engine behavior Keeping-up with changes in search engine behavior Playing well with other websites to protect your SEO Avoiding common practices that obstruct SEO Here are [...]
  • The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage “I grab my tablet and get busy with the pen. Y’all could not be just like me if y’all was my twin.” -Andre 3000 That consumers are rapidly changing the way they interact with advertisers is no secret – but the rapidity in which they are doing so is quite surprising. As I looked into [...]
  • Google’s Matt Cutts & Bing’s Duane Forrester On “Search Police” Panel At SMX West As an ethical (and effective) search marketer, you spend your time diligently trying to create good content, providing an excellent user experience, and generally striving to delight your current and future customers. But some marketers have succumbed to the dark side, and the black hat tactics they utilize cause major headaches for both search [...]
  • German Parliament Hears Experts On Proposed Law To Limit Search Engines From Using News Content Yesterday, the Judiciary Committee of the German Bundestag — Germany’s national parliament — held an expert hearing on a proposed “Leistungsschutzrecht” law for news publishers. The law, known as “ancillary copyright” in English, would require search engines and others — perhaps even Facebook, Twitter and individual bloggers — to pay news publishers if they link [...]
  • Jackie Robinson Google Baseball Player Logo Google.com is featuring a special Google logo, Google Doodle, for the 94th birthday of Jackie Robinson. Jackie Robinson is not simply being featured because of his outstanding career in Major League Baseball but because of his influence in the civil rights movement. He was the first black player in Major League Baseball, joining the Brooklyn [...]

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Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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