Duane Forrester: AI is rewriting SEO, but the mission is the same
AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.
Topic: Duane Forrester
The brand-to-links ratio revolution
Google and Bing now weigh brand mentions and citations alongside backlinks. Learn how to optimize your brand-to-links ratio for modern SEO visibility.
Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
This day in search marketing history: February 20
Google stops supporting meta news keywords tag, plus: Google Ads tweaks mobile speed score algorithm, Voluntary Code of Practice and more
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
This day in search marketing history: January 20
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
This day in search marketing history: January 19
Google's page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
10 things to consider when hiring a ghostwriter
You can't hand off the entire content development process to a ghostwriting team, but it can scale your content and be somewhat affordable.
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
SearchCap: Google product reviews, voice search & SEO changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO in 2018: What’s hot, what’s not?Nov 14, 2017 by Digital Marketing Depot Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well […]
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete.
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall […]
SearchCap: Google local promo box, Moz integration & methbot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want To Speak At SMX London? […]
SearchCap: Google Penguin & disavows, search ad news & Amazon search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penguin doesn’t penalize for bad links – or does it?Sep 28, 2016 by Barry Schwartz You technically no longer need to use the disavow file to help fix your Google […]
SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain […]
SearchCap: Google Manual Actions, Conversational Shopping & AdWords Changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Would Like You To Buy Products Using Voice SearchMar 2, 2016 by Barry Schwartz Google’s next frontier is conversational shopping, which would allow you to buy products without the click […]
SearchCap: Yandex Mobilegeddon & Google Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get Your Priorities Straight: Structuring Google Shopping CampaignsFeb 2, 2016 by Laura Collins A good campaign structure can have a significant impact on performance, but what structure is right for your […]
SearchCap: Google Ranks App Only Content, Bing App Refresh & Yandex Chews JavaScript
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands App Indexing To Find & Stream App-Only ContentNov 18, 2015 by Barry Schwartz Google is now experimenting with nine Android apps to surface their app only content in the […]
Former Bing Personality, Duane Forrester, Now Working As VP Of Organic Search At Bruce Clay
Bruce Clay, Inc snagged Duane Forrester, former Bing outreach specialist, to work at the SEM company in more of an SEO role.
Search In Pics: Google PageRank Factory, Cop Pulled Over Self Driving Car & Google Gum
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Duane Forrester, Bing’s Webmaster Outreach, Announces He Is Leaving Microsoft
After being fired and then rehired from Bing within a year, Microsoft's Duane Forrester announces he is leaving the company.
2015 US Search Award Winners Announced
22 firms and individuals recognized for their accomplishments in search engine marketing
Six Key Themes From “Meet The Search Engines” At SMX East
Contributor Eric Enge recaps a discussion with Gary Illyes (Google) and Duane Forrester (Bing) about the current and future state of search engines.
Bing To Retire Link Explorer Tool Within Bing Webmaster Tools On October 1, 2015
After Bing launched Link Explorer to replace Yahoo Site Explorer, they have now decided to shut it down in 15 days.
Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer
Not Provided is about to expand when Bing goes HTTPS over the summer, ultimately blocking query data in the referrer path.
Ask The SEOs At #SMX Advanced
Contributor Jenny Halasz recaps highlights from the "Ask The SEOs" session at SMX Advanced 2015, where veteran SEOs answered questions about search engine optimization.
SearchCap: Google Pigeon, Google Lyrics & Bing Rehires Forrester
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pigeon Update Rolls Out To UK, Canada & Australia Google’s new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and […]
Duane Forrester Returns To Bing After Being Laid Off From Microsoft Two Months Ago
Bing re-hires Duane Forrester after letting him go two months ago. Duane Forrester will be working in basically the same role as before.
Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015
The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […]
SearchCap: Duane Forrester No Longer With Bing, Animated GIFs In Bing Images & Paid Search Roundup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Economic Impact of SEO Media Services- November 6 Webcast Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. […]