SearchCap: The Day In Search, September 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad

    When I search for [mortgage rates] in Google, I am presented with dozens of Google AdWords ads on the search page. But what is interesting is that the top ads is showing four different AdWords ads. I believe, I may be wrong, Google normally shows up to three ads in the ads above [...]

  • Consumer Watchdog Airs Anti-Google Cartoon At Times Square

    A Consumer Watchdog group is airing a cartoon that is named “do not track me.” The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmidt talks about how nothing is really free and how Google gives away things in [...]

  • SMX East: Possibly Our Best Yet

    Still wondering whether to attend SMX East in New York on October 4-6? You can get a great overview of what to expect from the show from SMX East: A Personal Tour By Danny Sullivan, where Danny talks about the content and structure we’ve developed for the show. Like Danny, I’m really excited about this conference, [...]

  • How To Use Social Media Monitoring Tools For Outreach Marketing

    Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer. Sometimes, it is used in conjunction with direct sales, but often times [...]

  • Your Daily, Weekly & Monthly Paid Search Routine

    Now that you have your paid search account up, running, and are able to pull basic reports, it’s time to start setting up your schedule for handling all of the various tasks required to truly steward a successful SEM program. The amount of work you’ll be putting in will mainly be dictated by the [...]

  • Google Opens Local Shopping Merchant Details

    The Google Merchant Blog announced they have opened up the help documents for how merchants can submit content, such as local stock inventory levels, for their products. Google said this is still a limited beta program, which was first announced in March of this year. Google also said that if merchants are interested in being [...]

  • AOL Extends Google Search Deal: 5 More Years

    AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic and paid search results. The deal also added in that Google will power search on mobile search, in mobile apps and content. Also, all of AOL’s video content will also be on [...]

  • Apple vs. Google Part Deux: Social Networks And The “Battle For The Living Room”

    Most of Apple’s announcements yesterday were anticipated. Still there were a few surprises; for example the specifics of the iTunes-based social network Ping, as well as the pricing of Apple TV 2.0 ($99). Apple pre-empted Google to some degree with both products. Business Insider does a nice job of contrasting the two TV initiatives and their [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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