How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
Topic: Steve Jobs
iPhone users and sales stats
Key iPhone user stats. Includes data on sales, market share and more.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
Google Search Console job data logging issue
Google is actively working on the issue, but it just a data logging and reporting issue.
3 ways to use AI for SEO wins in 2025
AI is changing SEO – but human creativity and strategy remain key. Here’s how to combine both for SEO success in 2025.
AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.
Being position-less secures a marketer’s position for a lifetime
Clearing up any confusion around the term Position-less Marketer.
Entity-oriented search: The evolution of information retrieval, explained
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
How to avoid decision fatigue in SEO
Decision fatigue lurks in the world of SEO. Learn how to preserve your cognitive energy and boost focus for enhanced decision-making.
An SEO’s guide to understanding large language models (LLMs)
Here's what SEOs need to know about large language models, natural language processing and everything in between.
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
Search Engine Land celebrates its 16th birthday
Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.
Once a competitive advantage, Siri now seen as liability for Apple
Failure to improve Siri will eventually impact iPhone sales.
Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem
Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […]
As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?
Will it be Bing, Yahoo or Apple itself that supplies Safari's search engine?
Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google
Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, […]
Search In Pics: Steve Jobs Pre Google+, Nest Fire Truck & Google Fiber Bunny
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
The Search Engine We REALLY Want To See Google (Or Microsoft) Build
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on […]
Financial Analyst Affirms Google’s $1 Billion In “Default Search” Payments To Apple
Last year the FTC asked Apple to disclose the terms of Google’s “default” search presence on iOS. This was part of the US government’s broader antitrust investigation of Google, which is now over. To my knowledge, none of that information made it out into the public eye. However, at approximately the same time, an analyst […]
SearchCap: The Day In Search, January 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search That didn’t take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr […]
SearchCap: The Day In Search, November 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Advertising To Increase Transparency With “Quality Impact” How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? […]
SearchCap: The Day In Search, October 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Rotation Options (Again) And Impression Share In AdWords Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing […]
Apple Maps “Debacle” Probably Secures Google’s Default Search Position On iPhone In Perpetuity
A feature article in BusinessWeek explores the differences in Steve Jobs and Tim Cook’s leadership styles and the cultural differences at Apple under the two CEOs. The article also asks the question: would Apple Maps in its current less-than-perfect form would have been released under Jobs? Buried in the article is the following line: “Jobs […]
After Apple’s Apology, What’s Next For iOS 6 Maps?
It’s official. Apple’s new Maps in iOS 6 have problems so serious that even Apple CEO Tim Cook has issued a public apology about them. What does Apple do next? Going back to Google-powered Maps is unlikely but not out-of-the-question. More likely, Apple will push through the pain. However, it could reconsider whether maps really […]
Apple CEO On Maps To Customers: “Extremely Sorry” & Try Google, Bing, MapQuest Or Others
Apple CEO Tim Cook has issued a letter apologizing for the current mediocrity of Apple Maps. The letter is striking in a couple of ways. First, it’s noteworthy for its direct admission that Apple Maps “fell short” and, second, for its recommendation that people try other, competing map apps or services such as Google, Bing, […]
The Good & Bad Scenarios About Why Google Hasn’t “Done Anything Yet” About Google Maps For iOS
Today, Google executive chairman Eric Schmidt said his company hasn’t done anything yet to bring Google Maps to iOS as a standalone app. That seems to contradict Google’s statement last week about wanting this to happen, as well as the company’s central mission. But negotiations and contract issues yet to be revealed might be a […]
SearchCap: The Day In Search, September 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: iPhone 5 Won’t Change Mobile Search, But Can Nokia? With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact […]
Local Search Cage Match: Google Vs. Apple Maps (And Siri)
Apple’s iPhone 5 sales appear to be rolling along as the handset receives high praise in most reviews — except for Maps. And as the drumbeat of criticism over Maps continues, some tech journalists wonder if this “fiasco” would have happened if Steve Jobs were still alive. The NY Times Joe Nocera calls Maps an […]
Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind
With the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil Armstrong, Google has an interesting post out about how a single search uses as much computing power as consumed by the entire Apollo program. Much as been written about how little power the Apollo flight computers had, […]
Google Updates “Hot Searches” With Images & Stories
Google has announced an update to Hot Searches, formerly known as Google Hot Trends. The update gives the page a more magazine look with images from news papers, news stories, related searches, and more. But it appears to remove the ability to search for hot trends by date. Here is a close up of what […]
WSJ: Apple Has Been Planning Google Maps’ Ouster “For Years”
The Wall Street Journal has another interesting article this morning about the Google-Apple relationship and the all-but-certain eviction of Google from Maps on the iPhone: Apple could preview the new software, which will be part of its next mobile-operating system, as soon as next week at its annual developer conference in San Francisco . . […]
The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour
Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mishne analyzed all search queries on the […]
Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent
A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus estimates. Total revenue was $1.22 billion, up 1 percent year-over-year (YoY). Net earnings were $286 million, representing 28 percent YoY growth. Total search revenue was $470 million, up 3 percent vs. last year. Search revenues (ex-TAC) were up 8 percent to $384 […]
Looking Back At Larry Page’s First Year At Google’s Helm
Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece is from Wired writer Steven Levy and is […]
SearchCap: The Day In Search, March 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords Features Though it hasn’t been announced, a few eagle-eyed folks have noticed a change to Google’s Help pages that says […]
In Chomp, Apple Gains A Social Search Engine For Apps
Reported first by TechCrunch last night, Apple has paid a reported (but unconfirmed) $50 million for Chomp and its roughly 20 employees. Chomp offers both iOS and Android apps and a desktop site and is dedicated to solving the problem of app discovery. Chomp can either be described as a search engine for apps or […]
How America’s Search Trends From 2011 Makes Google+ Stand Out
More than 300 Billion searches were made in the US in 2011, according to ComScore. In December each year, the Big Three search engines publish the most popular searches of the year. In 2011, the top ten searches from the three search engines added up to more than 250 million searches alone. We thought it […]
It’s Official: PayPal President Scott Thompson The New Yahoo CEO
AllThingsD reported late yesterday that PayPal president Scott Thompson would likely be named CEO of Yahoo. It’s now official; Yahoo just put out its formal press release announcing Thompson’s appointment. In appointing Thompson, Yahoo is choosing a leader with a deeper technology and product background than prior CEO Carol Bartz who was abruptly terminated last […]
Hitwise: “Facebook” Was 4 Of Top 10 Search Queries In 2011
Following the major engines themselves, Experian Hitwise announced the top search terms of 2011. The company looked at the top 1,000 search queries of 2011 and found that Facebook topped the list for the third year in a row. Overall Facebook had four of the top 10 search terms for 2011, the same as in […]