What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
Topic: Earth
User-first E-E-A-T: What actually drives SEO and GEO
Too many reduce E-E-A-T to a box-ticking exercise. Real growth comes from content users trust – and that trust drives visibility everywhere.
Brand mentions and how to make the most of them
Learn how brand mentions—linked or unlinked—impact SEO. Discover ways to track, optimize, and turn them into lasting search visibility.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
Local SEO in 2025: banes, blessings, and predictions
From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting.
Content marketing and SEO: Creating an integrated SEO plan
Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
Unicorn sightings: The people who love Google Analytics 4 and why
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
The best word count for SEO… doesn’t exist!
Here's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
Facebook buys AR startup building a 1:1 digital map of the physical world
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond AR.
Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall
'Every single individual matters, every single individual makes some impact on the planet every single day,' says the renowned ethologist and conservationist.
SearchCap: Google new video ad format, SEO checklists & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos […]
Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musician
Designed by Google doodler Sophie Diao, the image leads to a search for Spring Equinox.
Google Maps gets brighter UI, new category icons and more color-coding
Changes designed to make it easier to find relevant content and destinations.
Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event
In addition to offering tips on how best to view and photograph today's eclipse, the doodle leads to a search for "solar eclipse science."
Earth Day Google doodle offers up conservation tips to help save the planet
Google is using today's doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute.
SearchCap: Google Home users, Apple expands search ads & Google suggested video clips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand on April 25. Google Home […]
SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Your playbook for click-to-call paid search is here Mar 20, 2017 by Digital Marketing Depot Consumers now click on “Call” buttons from search ads and landing pages by the billions. To […]
SearchCap: Google penalty, the KKK & Gboard
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Natural News was not banned from Google over fake newsFeb 23, 2017 by Barry Schwartz A Google webmaster violation is the reason this web site was penalized by Google, not because […]
Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA
Designed by doodler Nate Swinehart, the animated image is now posted on all Google home pages around the world.
SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
Google’s top results for ‘Did the Holocaust happen’ now expunged of denial sites
Initial fix merely bumped denial site down, then failed to work consistently. Now the denial site is gone from first page of results.
SearchCap: Google’s shift to mobile-first, an interview with a Google doodler & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five marketing automation myths busted! Nov 29, 2016 by Digital Marketing Depot A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to […]
Google retiring Map Maker to speed up the Maps editing process
Company says that new process, using Google Maps app and Google Search, will expedite publication of changes and additions.
Juno probe reaches Jupiter today, Google posts animated Doodle
Almost five years since taking off from Florida, the NASA probe named Juno has reached Jupiter, and to celebrate, Google has a geeked-out Doodle.
Earth Day Google doodles highlight planet’s 5 major biomes
Created by doodler Sophia Diao, the series includes illustrations of the tundra, forest, grasslands, desert & coral reefs.
10 big changes with search engines over my 20 years of covering them
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
Bing search for “periodic table” returns interactive periodic table directly in results
With Bing's latest educational resource, students have access to details for each of the elements right from the search result page.
Why Is There A Leap Day? Today’s Google Doodle Sheds Light On Leap Year’s Extra Day
Google's Leap Day logo leads to search results aimed explaining why we get an extra day every four years.
Know Thy Enemy: Local SEO & The Art of War
What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores.
Mars Google Doodle Posted Shortly After NASA Shared Evidence Of Water Flowing On The Red Planet
Google says it felt compelled to honor such an exciting discovery.
Pluto Google Logo Anticipates New Horizons’ Journey To Far Edge Of Our Solar System
After nine years and three-billion miles, the New Horizons space probe will complete its close flyby of Pluto Tuesday at 7:49 a.m. EDT.
SearchCap: Google Right To Be Forgotten, YouTube Searches & Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Give Yourself A Grade In AdWords Columnist Frederick Vallaeys shares his favorite tools and methods for evaluating your AdWords performance. Right-To-Be-Forgotten One Year Later: 70 Percent Of Requests Refused The most […]
Inge Lehmann Google Logo Marks 127th Birthday Of Woman Who Discovered Earth’s Inner Core
She was the first woman to receive a William Bowie medal - the highest honor awarded by the American Geophysical Union.
Philae Google Logo Marks Incredible Accomplishment Of ESA’s Rosetta Mission To Land Probe On Comet
Google wasted no time acknowledging the incredible accomplishment of the European Space Agency’s (ESA) successful Rosetta mission today, updating its homepage with a space-themed Google logo featuring the ESA Philae probe that landed on Comet 67P. [pullquote]With Rosetta we are opening a door to the origin of planet Earth and fostering a better understanding of […]