SearchCap: The Day In Search, September 2, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying

    In a new article from eMarketer and Lab42, information was released around brands and Promoted Tweets. Surprisingly, 89.4% of users polled stated that they follow a brand’s Twitter account. Most users (30.6%) follow 1-5 accounts and 8.2% follow over 50 accounts: Additional information from the report showed promising results about Twitter’s Promoted Tweets product. Overall user sentiment [...]

  • Search In Pics: Louis Gray As A Noogler, Taylor Swift At Google & Google + For Dummies

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Louis Gray As A Noogler: Google at Advertising Week: Google+ For Dummies: Google News Coffee Sleeve: [...]

  • Google To Begin Reviewing Paused Ads In AdWords

    Starting September 6, AdWords advertisers can get ads through the Google approval process even if they’re immediately paused after creation. Google is beginning a new practice worldwide under which it will review paused AdWords ads, as well as active ones, the company confirmed. The change seems to be aimed at allowing advertisers to set up [...]

  • Why Display Is Changing The Value Of Search

    A few weeks ago, I was talking shop with Josh Shatkin-Margolis, CEO and founder of search retargeting firm Magnetic, when he stated, “Display is changing the value of search.” I balked. But I took the bait. “What’s that even mean, dude?” I said. Josh went on to explain that all signs point to the fact [...]

  • Google Wins Potentially Significant Antitrust Victory In Ohio

    Google has won a potentially significant legal victory in an Ohio case that involved antitrust claims and may portend victory in other similar cases where private litigants have asserted antitrust violations against Google. The case, which we’ve written about before is Google v., originally filed in late 2009. The short version of the underlying [...]

  • How Analytics Can Help Balance Your Annual Search Advertising Budget

    At the online marketing agency I work for, we primarily focus on ROI driven online marketing campaigns. With this marketing philosophy, search engine advertising (SEA) budgets don’t play a role, and as long as every order delivers profit / ROI, the SEA budget should be endless. Of course, this ideal situation doesn’t happen at a [...]

  • SEO Smackdown: Information Architecture vs. Technical Architecture

    Why do SEO professionals believe that technical architecture is more important than information architecture (IA)?

  • Opens Up Its Human Q&A Community, Steps Further Away From Search

    After more than a year in beta, today opened the doors on its community-based question-and-answer product. It positions Ask as much less search-oriented, and much more Q&A based — not unlike its original incarnation in the 1990s. The Q&A site had been available in beta to a limited number of users since last July [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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