Shopping Engine Retrevo Redesigns, Offers Electronics “Recommendations” To Users

Nov 20, 2007 at 8:59am ET by Greg Sterling

Just in time for Black Friday, Cyber Monday, etc., consumer electronics shopping engine Retrevo has redesigned and now says it’s using artificial intelligence, along the lines of dating sites like eHarmony, to find the perfect “match” between consumers and their would-be electronics purchases. The site seeks to simplify electronics shopping with what it calls the Retrevo “product adviser.”

The Ajax heavy product adviser groups products into categories it describes as “low end,” “mid-range,” and “high end,” and asks consumers to state brand and feature preferences. Those preferences lead to the recommendations, including what the site considers to be the highest value product in the price and feature category. Here’s an example search for “flat panel TV:”

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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