Sign up for weekly recaps of the ever-changing search marketing landscape.
Shopping Engine Retrevo Redesigns, Offers Electronics “Recommendations” To Users
Just in time for Black Friday, Cyber Monday, etc., consumer electronics shopping engine Retrevo has redesigned and now says it’s using artificial intelligence, along the lines of dating sites like eHarmony, to find the perfect “match” between consumers and their would-be electronics purchases. The site seeks to simplify electronics shopping with what it calls the Retrevo “product adviser.”
The Ajax heavy product adviser groups products into categories it describes as “low end,” “mid-range,” and “high end,” and asks consumers to state brand and feature preferences. Those preferences lead to the recommendations, including what the site considers to be the highest value product in the price and feature category. Here’s an example search for “flat panel TV:”