• http://twitter.com/AndyLangtonUK Andy Langton

    I don’t really buy it, personally. This seems to totally ignore informational searches that don’t trigger ads, and also includes this murky idea of “intent”. Search pretty much any generic product on Google these days and you see local listings – because of “intent”, right? I suspect judging intent is a little trickier than pattern-matching location keywords, and is trickier even than Google’s model which goes some distance beyond the method implied by this article.

  • Online Yeti

    Wow crazy to see how much Google dominates mobile and how much it is actually being used. Who would have ever thought the PC search would be on the way out. Makes you think what is next?

  • atatata

    Google is not good in local queries often showing wrong businesses, remote locations and irrelevant result. if Bing and Yahoo! were smarter that would work harder on local search rather than competing with Google head-by-head. Quality of local will be decisive who will be the king of search for mobile

  • http://twitter.com/ElangovanM Elangovan

    Google is redefining its value proposition. No more search engine , it’s an knowledge engine.

  • karunverma

    Google is receiving more mobile search because Google.com is a default search engine for android devices. And android devices are in a big count now.

  • http://www.facebook.com/profile.php?id=6701810 Steven Moody

    The story here isn’t local: its whether search engines are used more for new searches or repeat searches. If I search for a cafe near me, I likely already know where i want to go and the search is a means to get the fastest route not to discover a new place. This leads to lower success from advertising because the eyeballs are less likely to click on a paid ad. The ZMOT in this case already passed.

  • Durant Imboden

    I’m not clear what “local” means in this context. If I live in Chicago and I’m searching for hotels and restaurants in Boston (where I’ll be spending my vacation), does Chitika count those queries as “local” since they’re limited to a place (“hotels in Boston,” “restaurants in Boston”)? If so, the study’s results strike me as being deceptive, or at least muddled, since Boston isn’t “local” to somebody who lives in Chicago.

  • http://twitter.com/scottensign Scott Ensign

    The study is now updated to say 24% of Google searches are local. Click through to the link for the update.