Test: Google Updating Search Results As You Type

Rob Ousbey documented on video how Google is testing a feature where the search results on the page are updating as you type your search query. This is a form of search query refinement and Google Suggest that dynamically modifies the search results on the page as you type. Here is his video: The internet […]

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Rob Ousbey documented on video how Google is testing a feature where the search results on the page are updating as you type your search query. This is a form of search query refinement and Google Suggest that dynamically modifies the search results on the page as you type.

Here is his video:

The internet was buzzing about this feature over the weekend. I personally find this to be just a bit overboard. It makes the page jump around, I feel it can lead to confusion and other issues.

Google sent TechCrunch a confirmation, calling this one of their many “search experiments.” Google said:

At any given time we are running between 50-200 search experiments. You can learn more on our blog.

It seems most people are not too eager to see this in the search results anytime soon.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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