VIDEO + SLIDESHOW: Managing Search, Managing Change

About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate restructuring, on–boarding new leadership, helping team members in transition, and much more. […]

Chat with SearchBot

About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate restructuring, on–boarding new leadership, helping team members in transition, and much more. Jeff Preston shares how he manages change for Disney, one of the largest and best–loved brands in the world.

Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle.

Managing Search, Managing Change

Jeff Preston, Senior Manager, SEO, Disney Interactive

Follow along with the presentation slides below:
https://www.slideshare.net/SearchMarketingExpo/managing-search-managing-change-by-jeff-preston

Related Resources


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Search Engine Land
Contributor
Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements, notices about our SMX events, and occasional sponsor messages are posted by Search Engine Land.

Get the must-read newsletter for search marketers.