VIDEO + SLIDESHOW: Managing Search, Managing Change
About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate restructuring, on–boarding new leadership, helping team members in transition, and much more. […]
About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate restructuring, on–boarding new leadership, helping team members in transition, and much more. Jeff Preston shares how he manages change for Disney, one of the largest and best–loved brands in the world.
Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle.
Managing Search, Managing Change
Jeff Preston, Senior Manager, SEO, Disney Interactive
Follow along with the presentation slides below:
https://www.slideshare.net/SearchMarketingExpo/managing-search-managing-change-by-jeff-preston
Related Resources
- Read our most recent articles about SEO
- Learn more with our How To Guides: SEO
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
