How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages....
SEO
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‘High-quality content’ tips from Google’s own style guides
To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant...
The ever-increasing importance of usability and trust in link building
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one...
Answer engine JustAnswer now uses bots to route questions to human experts
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case....
4 (not so) ordinary conversion elements you may be abusing
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves....
Submit your SEO questions to Google for upcoming short Q&A videos
Google hasn't produced short-form SEO video answers for three years, but now they're looking to start it back up...
5 ways to capitalize on Google Tag Manager
If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to...
Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization...
Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could...
Google testing blue ‘instant’ AMP label in the search results
Google tries going blue with the AMP label, testing the word "instant" over...
14 ways to get smarter with your content and SEO
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success....
Moving to HTTPS? Don’t miss this unique opportunity!
Google recently announced that forms on web pages over HTTP will be marked as 'not secure' in Chrome starting this month. Columnist Fili Wiese...
Google adds structured data for subscription & paywalled content for new flexible sampling program
Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don't get in trouble for cloaking by...
Google: First Click Free is over, being replaced by Flexible Sampling
Google is rolling out a suite of tools to help news publishers drive more subscription revenue....
Targeting featured snippet and ‘People also ask’ SERP features
Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and...
The trouble with ‘Fred’
Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even...
Canonical tags gone wild
What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and...
Bug drops Sitelinks Searchbox from Google search results
Google is working on fixing a bug that has removed the internal site search box that typically appears with some search results...
7 on-site SEO problems that hold back e-commerce sites
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online...
The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress...
