Google made 3,200 changes to search in the past year
Do not sit idle. As Google continues to make changes, you should continue to invest in improving your web...
Barry Schwartz | Jul 15, 2019 at 7:17 pm ET
SEO
B2B Site Search Best Practices
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information....
Data scraping tools for marketers who don’t know code
Here are some free software options to extract data from small to medium data sets to help you get the job...
Google may be testing shareable search results snippets
Google is at it again, testing a new feature in the core search...
Video: Mike King on the evolution of link building
Learn about how link building has (or has not) changed over the years in this...
Google News rolling out card layout on desktop search results
Google News publishers may soon see changes in their referral traffic from Google News with this design...
Video: Lily Ray on recovering after a Google core update
Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm...
How to measure success with JavaScript-dependent websites
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug...
The need for speed in search: 5 speed types to master now
To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time...
UX, Content and other secrets to Overstock’s SEO turnaround
How Overstock weathered some really bad times in SEO and came out ahead in the long...
TF-IDF: The best content optimization tool SEOs aren’t using
Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords...
Search Marketing Benchmark Report for SaaS
The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in...
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to...
Why it’s worth targeting keywords with no-to-low monthly search volume
Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more...
Google to stop supporting noindex directive in robots.txt
Changes are coming to how Google understands some of the unsupported directives in your robots.txt...
Google posts draft to formalize Robots Exclusion Protocol Specification
Google open sources its robots.txt parser as part of this...
How to develop content your target audience actually wants
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the...
Wayback Machine adds ‘changes’ feature
Now you can compare the same URL but on different dates, to see what content was changed, added or...