How to plan and budget for enterprise SEO
This step-by-step guide will help you make a business use case for your enterprise SEO budget that connects with the C-suite.
SEO
Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Dig deeper:
- What Is SEO / Search Engine Optimization?
- The SEO Periodic Table
- Google SEO news: Google algorithm updates
- Your guide to the first 90 days as an enterprise SEO director
- Web hosting for SEO: Why it’s important
Don’t miss out! Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Google reenables the validate fix feature in Search Console and adds new classifications
As expected, Google has launched the new classifications for the coverage report with a tour to walk you through the changes.
What SEOs can learn about aligning with consensus as described in Google’s QRG
Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.
3 ways the customer journey can guide SEO
A well-mapped customer journey can bring SEO closer to your overall marketing strategy. Learn how you can leverage it as an opportunity.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month
Plus, Czech search engine Seznam.cz has adopted IndexNow.
SEO and the future world without cookies
As the end of cookie tracking nears, other marketing channels are changing the way they do performance measurement. SEO needs to follow suit.
Google reporting issue with Search Console Discover report
This data logging issue was on July 26, 2022 - any drops in clicks or impressions might be just a reporting bug.
The 4 stages of search all SEOs need to know
Understanding how search engines work is fundamental for SEO professionals. Here's a refresher on crawling, rendering, indexing and ranking.
Google steps up featured snippets with MUM; reducing false premise results by 40%
Google is using general consensus for callouts, expanding content advisories and about this result in Google Search.
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing's search results now show product price history, available coupons and ethical choice annotations for shoppers.
Webinar: The crucial role SEO plays in digital transformation
Spoiler alert: It starts with people, process and technology.
Google July 2022 product reviews update had very little ranking volatility, say data providers
As a reminder, this update started on July 27th and ran for six days through August 2nd.
Do you plan to attend in-person events in the next year?
With COVID seemingly never more transmissible, are you more hesitant about attending live events? Please take our quick survey.
Google no longer recommends using dynamic rendering for Google Search
Google now says this is a workaround and not a long-term solution.
How to optimize your ecommerce site for better indexing
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing.
What percentage of your budget should go toward SEO?
Spending on SEO now is an investment in your business's future revenue. Learn the key factors to consider when deciding your SEO budget.
Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience.
Want to speak at SMX? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
T-minus 1 month to submit your Search Engine Land Award entry!
Don't miss your chance to enter the 2022 Search Engine Land Awards... the final deadline is Friday, September 9!