How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor...
SEO
15 checks you should make when choosing a link partner
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to...
Google Image search updates referrer URL to help publishers track image search traffic
In coming months, the Google Image search referral URL will be changing. Make sure your software tools are...
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers....
Google expands job search to the UK
After launching Google job search features a year ago in the US, Google has expanded it to the UK and several other countries....
Ask an SMXpert – Google Tag Manager
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using...
Report: Google’s mobile search results now show image thumbnails 45% of the time
There was a 183% increase in the chances you'll see an image thumbnail in the mobile Google Search...
How to be proactive and prevent a negative SEO campaign — Part 3
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of...
Google Search Console Search Analytics API now gives you 25,000 rows per request
Get more from Google faster with some changes to the Google Search Analytics...
Bing is testing an ‘open in new window’ icon in the search results
While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each...
Improving the customer experience means getting search right
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares...
Google’s URL inspection tool now available for all users
After launching this tool 15 days ago, it is finally now available for everyone to use within the new Google Search...
Link to my awesome content, please!
Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are...
The small business owners guide to conquering SEO: The glossary
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners...
Google Speed Update is now being released to all users
After six months of preparation, the Google Speed Update is now rolling out. It only impacts the mobile search rankings of the slowest of sites...
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured...
Working around Google Analytics to improve your content marketing
The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get...
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives...
Predicting the value of a search engine ranking signal
Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is...
SMX Advanced session recap: Mobile-first and AMP
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to...
