SEO
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to...
SEO
SEO
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important...
SEO
Google December 2021 product reviews update is rolling out now
The update will take about three weeks to fully rollout, Google...
SEO
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the...
SEO
Google November 2021 core update is finished rolling out
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for...
SEO
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October...
SEO
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt...
SEO
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in...
SEO
7 best link-building services for SEO performance
Use these services to help you improve your search engine...
SEO
Google drops its mobile-first indexing deadline, leaves it open-ended
Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over...
SEO
Google had a crawling issues that impacted some sites
Between November 11th and November 17th, Googlebot slowed crawling on some...
SEO
6 tactics to rank better in Google Discover
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata...
Bing
Microsoft Bing launched Page insights
After months of testing, the lightbulb icon in the Bing Search results are live for...
SEO
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed...
SEO
Google Search Console rolls out new design
Google has rolled out a new look for Google Search Console aimed at improving accessibility and user...
SEO
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a...
SEO
SEO community feels blindsided by November core update as Google defends timing
SEOs have a few opinions on the timing of this...
SEO
Twitter rolls back AMP support, no longer sends users to AMP pages
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting...
Google: SEO
Google logo schema markup now requires logos to look good on white backgrounds
This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion...
SEO
Conductor raises $150M in funding
New investment will be a catalyst to shape the future of organic marketing, SEO, and...