Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
'Near me' searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings.
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
Diversity and Inclusion
Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.