SEO
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
SEO
SEO
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
Local
Surprise: ‘Near me’ brand names don’t rank higher for ‘near me’ searches
'Near me' searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings.
SEO
Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.
SEO
We’ve crawled the web for 32 years: What’s changed?
A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.
SEO
What to look for in a technical SEO audit
These technical optimizations will become the key differentiating factors for ranking better than your competitors.
SEO
10 reasons to join us at SMX Advanced online this June
TL;DR: Advanced. Actionable. Virtual. Free.
SEO
Vimeo adds structured data to all public videos to improve Google Search visibility
These changes should help the videos you upload to Vimeo gain more visibility in Google's search results.
SEO
Google Search Console page experience report now tracks more desktop search features
This may lead to an increase in impressions in your page experience report and performance reports.
SEO
What’s your SEO learning style?
Find out the best way to get and retain an SEO education based on learning preferences and lifestyle.
SEO
Microsoft Bing drops anonymous sitemap submission due to spam issues
You can now only submit sitemaps to Bing using robots.txt or Bing Webmaster Tools.
SEO
Google Search Console adds translated results search appearance filter
This lets you drill down to how searchers who get translated results interact with your content in Google Search.
SEO
The anatomy of personalized search
Unlock magical customer experiences that foster customer loyalty online with personalization and AI.
SEO
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
SEO
Link building: the least favorite part of SEO
We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two.
SEO
Google Search Console to release new video page indexing report
Soon you will be able to better debug your video indexing issues with Google Search Console.
Diversity and Inclusion
Google reveals new image ranking signal, inclusive schema
Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.
Content
An SEO guide to audience research and content analysis
Target audience research is crucial for understanding the buying stages of your ideal customers. Here's how to do it.
SEO
New Education Q&A structured data help document from Google
This document can help you technically implement Quiz structured data to your flashcard pages.
SEO
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”