PPC
Why you should invest in branded keywords even if your company ranks #1 on Google
Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.
SEO
SEO
Top 5 secrets your search bar is hiding
Your search bar is hiding secrets in plain sight. Do you know how to uncover them?
SEO
Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
This better aligns Google Search guidelines with merchant guidelines.
SEO
Google documents how to inject canonical tags using JavaScript
Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.
SEO
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
SEO
How to empower your SEO and digital marketing strategy with data
Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.
PPC
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.
SEO
SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities
SimilarWeb's Baruch Toledano and Rank Ranger's Shay Harel discuss what the recent acquisition means for its companies and customers.
SEO
Yoast SEO Premium now offers IndexNow
Finally, those who use Yoast SEO premium can easily toggle on IndexNow for their WordPress sites.
Search Engine Land Awards
2 weeks until the 2022 Search Engine Land Awards Early Bird Deadline… enter now!
And say hello to your 2022 judges!
SEO
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
SEO
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
SEO
Core Web Vitals scores improving for top-ranked sites
New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.
SEO
Why SEO must start with strategy, planning
Want to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.
Content
Virtual environment optimization (VEO) is coming. Ready for it?
Should you consider virtual optimization (VEO)? And what might optimizing a virtual environment look like? Find out here.
SEO
Googlebot will crawl and index the first 15MB of content per page
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
SEO
Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.
SEO
Google cuts back on SEO office hours format, frequency
This is a substantial change to the original format that has been so helpful to SEOs over the past decade.
SEO
Google updated guidelines for product variants pages and rich results
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
SEO
How to measure the value of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.