The problem with the ‘structured content’ mindset
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your...
SEO
Google tests multiple contextual links in featured snippets
Google confirms Google-generated web stories as featured snippets are not a great experience for...
Google puts some contextual search features in context
Google is using newish language understanding models specific to leveraging conversational context for these search...
Google launches new crawl stats report in Search Console
Google has revamped the crawl stats report to provide actionable and useful data to your crawling...
10 ways you can support women in SEO
Female-identifying search marketers share their personal experiences and tips to support women in the SEO...
Google manual actions bug is now resolved
Google's Daniel Waisberg confirmed this bug is resolved and said it only "affected only a tiny number of...
Crowd Marketing: Fears, perks and a comprehensive Guide
“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural...
Google investigating missing manual actions
Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search...
Analyzing competition with SE Ranking tools
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals....
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the...
Google migrates the disavow link tool to new Search Console
Google also added the ability to download the file and see new errors related to your...
301 redirect: Google Webmasters Central to Google Search Central
Five years in the making, the Webmasters Central brand gets...
Google Page Experience Update to launch May 2021 with new labels in search results
Google will highlight search results that have a great page...
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets....
Google launched DeepRank in October 2019: DeepRank is BERT
DeepRank goes back to 2017 at Google, it is the internal code name for the BERT...
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in...
Featured snippets: The 9 rules of optimization
Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic...
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking...
What passage indexing and natural language processing mean for the future of SEO
Google’s recent updates provide SEOs with more freedom to focus on users instead of...
Google confirms it doesn’t index passages separately
Google now "consider passages from pages as an additional ranking...