SEO
Top 5 mistakes that can make or break your international search strategy
Getting SEO and PPC wrong means lost time, budget and...
PPC
SEO
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content...
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and...
SEO
Neeva seeks to expand user base with free subscriptions
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC...
SEO
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve...
SEO
Google adds new robots tag indexifembedded
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other...
SEO
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product...
SEO
Semrush acquires SEO training website Backlinko
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset...
SEO
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business...
SEO
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears...
SEO
Google recipe markup now requires specific times, no more time ranges
Google has removed all references to using time ranges in the recipe schema markup help...
SEO
Yoast SEO launches on Shopify
Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping...
SEO
Calling all search marketers! Check out these exclusive Master Classes
Level up your PPC skills with your choice of live, two-day Master Class, only at...
SEO
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to...
SEO
Google Search Console launches desktop page experience report
We now have a tool from Google to see how well our desktop URLs do with page...
SEO
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the...
SEO
Shopify chat bug leads to titles with (1) in Google’s search results
The issue is resolved but it might take time for your titles to be...
SEO
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think...
SEO
DuckDuckGo passes 100 billion searches
DuckDuckGo, the privacy focused search engine, keeps growing...
SEO
IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex
Plus, you can now use api.indexnow.org's endpoint to submit...