Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, or don’t even know yet exactly what type of software you need?

Analytics Software Solutions

Below is a brief overview of 25 analytics software options (and one add-on) that should give you an idea of what each tool costs and what functionality each offers. Before you check out the chart and series of descriptions below, note that it is important to go into any analytics evaluation with a clear idea about what you need the software to do. Some important questions to ask yourself before you start to evaluate Web analytics tools are:

  • Why do I need a different/new tool?
  • What sort of data do I need this tool to give me?
  • What actions will be driven by that data? How, specifically, will I use the data to inform decisions and activities?

Just because a feature sounds interesting and provides you with some additional data about your site doesn’t mean it’s actually valuable. You want to know the specific holes in your current reporting that will be filled by additional functionality, and more importantly, you want to be sure that that extra information will drive better decisions and ultimately more revenue and profit for your business.

Once you’ve identified what you’re looking for in these tools, you should be able to use the information below to help you make a better decision about which analytics package will be right for you.

The table below is available as an image, and you can also get the raw data in this Google Doc.


Web Analytics Software Comparison Guide

1.  Google Analytics

Google Analytics was originally designed as a tool for AdWords users. It was basically a repackaged version of Urchin on Demand, which Google acquired in 2005. It was redesigned in 2006 with additions from Adaptive Path after the company acquired Measure Map.

Google analytics screenshot


Key Features:

  • Benchmark against all other analytics programs
  • Content Experiments for A/B Testing

Cost: Free for all users, enterprise solutions available


2. Adobe Site Catalyst

Adobe SiteCatalyst is created by Adobe, best known for its Adobe Creative Suite which includes software programs such as Photoshop, Dreamweaver and Fireworks.

Adobe site catalyst screenshot


Key Features:

  • Can be enhanced with Test&Target (for A/B testing)
  • Drag-and-drop dashboard
  • Embeddable reports
  • Customization options

Cost: $5,000+ per month


3. IBM Coremetrics Web Analytics, Now IBM Digital Analytics

IBM Digital Analytics is part of IBM’s Enterprise Marketing Management group and works in conjunction with the optional add-on IBM Digital Analytics Multisite. The program was originally Coremetrics Web Analytics but was renamed after IBM’s 2010 acquisition of Coremetrics and subsequent restructuring of its analytics offerings.

IBM Coremetrics screenshot


Key Features:

  • Comparative insights/benchmarks against industry leaders
  • Actionable data
  • Customizable dashboard

Cost: Custom quote

Optional component: IBM Coremetrics Enterprise Analytics, Now IBM Digital Analytics Multisite

IBM Coremetrics enterprise screenshot

IBM Digital Analytics Multisite is part of IBM’s new umbrella Enterprise Marketing Management (EMM) group and is an optional add-on to IBM Digital Analytics. It’s based on Coremetrics Enterprise Analytics; in addition to Coremetrics, IBM acquired Unica in 2010, as well.

Key Features:

  • Three-pronged enterprise analytics solution under EMM
  • Combines best features from two original products

Cost: Custom quote


4. IBM’s Unica NetInsight

IBM Unica Netinsight screenshot

IBM Unica NetInsight is one component under IBM’s Enterpise Marketing Management group, created based on Unica’s original offering after IBM acquired the company in 2010.

Key Features:

  • On-premise
  • Customizable dashboards
  • Drag-and-drop functionality
  • Heat map overlays
  • Multiple data configuration options

Cost: Custom quote


5. iPerceptions

iPerceptions screenshot

iPerceptions was founded in 2000. While iPerceptions isn’t a stand-alone analytics tool, it’s designed to be integrated with a core analytics application, such as Google Analytics, to provide a more comprehensive look into the VoC. iPerceptions offering consists of five different components, including webValidator, 4QSuite, WASP, Mobile Website Feedback and Tealeaf.

Key Features:

  • Captures Voice of Customer (VoC) data
  • Live feedback
  • Customer surveys
  • Real-time customer path analysis
  • iPerceptions Satisfaction Index

Cost: Custom quote


6. Google Analytics Premium


Google Analytics Premium is a relatively new program, introduced in September 2011. Advanced data capabilities are the biggest selling point to date, but expect most improvements to Google Analytics to hit the Premium version first.

Key Features:

  • Nearly limitless data (one billion hits per month)
  • 24/7 customer support
  • 50 custom variables
  • Four-hour data turnaround

Cost: $150,000 per year


7. Web Trends

Webtrends screenshot

Webtrends was one of the first Web analytics solutions to enter the market with its inception in 1993. Webtrends Analytics is the company’s core analytics offering.

Key Features:

  • Unlimited custom metrics
  • Heat maps
  • Custom mobile and social measurement features

Cost: Custom quote


8. Mint 

Mint analytics screenshot

Mint is an affordable, on-premise solution created by Shaun Inman. There are no official split testing tools, although testing is possible by flagging two pages for detailed analysis and comparison.

Key Features:

  • On-premise solution
  • Unlimited site tracking
  • Extensive plugin library (Peppermill) for additional functionality

Cost: $30 per site, one-time fee


9. Reinvigorate

Reinvigorate analytics screenshot

Reinvigorate is another analytics offering by Webtrends, which acquired the company in 2011. This acquisition allowed Webtrends to offer real-time analytics across Web, social and mobile channels.

Key Features:

  • Real-time analytics
  • Web, social and mobile channels
  • Affordable pricing with sophisticated capabilities

Cost: Free (3 sites, 3 users, 500,000 visitors per month); paid plans range from $10 to $20 per month for additional limits, custom plans also available


10. MixPanel

Mixpanel screenshot

MixPanel first entered the space in 2009 when the company began researching and raising seed capital. By July 2012, MixPanel was already tracking one billion actions per month.

Key Features:

  • Built-in analytics component
  • Save and tag pages
  • Charts and graphs for sharing data

Cost: Six levels of service ranging from Free (25,000 data points per month) to High Volume for a custom quote. Mid-price plans range from $150 to $2,000


11. KISSmetrics

Kissmetrics screenshot

KISSmetrics, founded in 2008, differentiates itself with its person-centric focus. The company is headquartered in San Francisco and backed by angel investors and early venture capital funders such as True Ventures, Polaris Ventures and SoftTech VC.

Key Features:

  • Integrates with CRM, email marketing and other programs
  • Analyze data from multiple channels in a single interface
  • Visitor-focused data instead of broad stats

Cost: $49 to $499 per month


12. FoxMetrics

Fox Metrics screenshot

FoxMetrics  was founded in 2011 by Rydall Williams, so it’s a newer player on the analytics scene and also one of the more affordable options.

Key Features:

  • Real-time data
  • Tracks data from any device
  • Unlimited attributes
  • Individual visitor analysis to create visitor profiles

Cost: $20 to $120 per month


13. Site Spect

Sitespect screenshot

SiteSpect has been offering A/B and Multivariate testing solutions since 2004. The company was founded by Eric J. Hansen, CEO and Larry Epstein, COO.

Key Features:

  • Integrates with other analytics products
  • Web Analytics Tag Transformation and Segmentation (WATTS)
  • Full statistical analysis from within any third-party analytics application

Cost: Estimated $3,000 per month


14. Woopra

Woopra analytics screenshot

Woopra, founded in 2008 and offers real-time customer analytics along with integrated CRM analysis within a single interface.

Key Features:

  • Watch single visitor path in real time
  • Retention Analytics
  • Funnel Analytics
  • Segmented Analytics

Cost: Free Basic plan (30,000 actions per month, non-commercial only); paid plans range from $39.95 to $349.95 per month


15. Autonomy 

Autonomy analytics screenshot

Autonomy is one of the most comprehensive customer response monitoring programs available. Autonomy Explore, powered by Autonomy IDOL, is the company’s core Web analytics solution.

Key Features:

  • Products range from Voice of Customer (VoC) to customer feedback, social analytics, A/B and Multi-Variate testing
  • Offers complete picture of customer experience
  • Integrates data across all channels

Cost: Custom quote


16. AT Internet

AT Internet analytics screenshot

AT Internet offers a comprehensive suite including Web, social and mobile analytics in real time, serving more than 3,500 customers worldwide. Analyzer III is the company’s latest core Web analytics offering.

Key Features:

  • Total customization
  • Soft Tagging feature
  • Data Manager configuration environment
  • Drag-and-drop functionality
  • Heat map overlays
  • A/B and Multi-Variate testing

Cost: Custom quote


17. comScore Digital Business Analytics

Comscore digital business analytics screenshot

comScore has been in the digital landscape since 1999 with the introduction of comScore Digital Business Analytics. The company handles over 1 trillion interactions from 172 different countries each month, equal to approximately 40 percent of total Internet searches each month.

Key Features:

  • Lowest-form raw data
  • In-cloud or on-premise
  • Integrates with third-party apps

Cost: Custom quote


18. Yahoo Marketing Dashboard

Yahoo Marketing dashboard screenshot

The Yahoo Marketing Dashboard is Yahoo’s attempt to produce a similar offering to Google Analytics. The initiative is sponsored by American Express OPEN. It’s brand new on the analytics scene, introduced in May 2012. The Yahoo Marketing Dashboard pulls its Web data from Yahoo! Web Hosting, Yahoo! Merchant Solutions or Google Analytics.

Key Features:

  • Integrates with Constant Contact and Orange Soda
  • Unlimited visitor tracking
  • 24/7 customer support

Cost: Free


19. Piwik 

Piwik analytics screenshot

Piwik is a free, open-source analytics tool with unlimited tracking capabilities and on-premise data storage. It supports more than 100 search engines and has been downloaded more than 1.2 million times since its launch in 2008.

Key Features:

  • On-premise data storage
  • Reports and widgets for location-based visitor data
  • Easy exporting
  • Manual tracking of non-Java-enabled mobile users

Cost: Free


20. Clicky

Clicky analytics screenshot

Clicky is a real-time Web analytics platform developed by Roxr Software, which was founded in 2006.

Key Features:

  • Tracks up to 30 goals (paid)
  • Google Search rankings
  • Outbound link tracking
  • Heat map overlays

Cost: Free (up to 3 million page views, single site),;Pro $9.99 (10 sites, 30,000 page views); Pro Premium for custom quote (100,000 page views, up to 30 sites)


21. GoingUp

Going up screenshot

GoingUp is a free service with a host of tracking and optimization tools to maximize your presence on the Web.

Key Features:

  • Actions and goal tracking
  • Visitor location
  • User profile data
  • Inbound link monitoring
  • Google PageRank and Alexa Rank tracking
  • Page optimization tool

Cost: Free for unlimited sites


22. Open Web Analytics

Open Web Analytics screenshot

Open Web Analytics was built by Peter Adams and is designed to be an alternative to Google Analytics.

Key Features:

  • On-premise solution
  • Open-source platform
  • Up to 5 custom variables
  • Real-time data
  • Heat map overlays

Cost: Free


23. Stat Counter

Statcounter screenshot

Stat Counter  was founded in 2006 and now serves two million members and tracks more than ten billion page loads each month.

Key Features:

  • Unlimited websites
  • Broad summary and deep-level visitor views
  • Intuitive dashboard

Cost: Free (up to 250,000 monthly page views), paid plans range from $5 (500,000 page views) to $119 (60 million page views) per month


25. Site Meter

Sitemeter screenshot

Site Meter  provides real-time data and individual visitor tracking for the 100 most recent records in the Free version. Premium accounts have limits ranging from 4,000 individual data records to 25,000 records and up to 15 million page views per month.

Key Features:

  • Individual visitor tracking
  • Single-visitor path view
  • Broader statistical analysis

Cost: Free version; paid plans range from $6.95 to $199.95 per month

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Analytics | Google: Analytics | How To: Analytics | Search & Analytics | SEM Tools: Web Analytics


About The Author: is the co-founder and managing partner of Measured SEM, a search engine marketing consulting firm that offers paid search management and search engine optimization (SEO) services to businesses of varying sizes in various industries.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


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  • http://www.giuliogargiullo.it/ Giulio Gargiullo

    Thanks for great article and useful tools. Also there’s this pretty interesting tool! http://www.logaholic.com/

  • http://www.iloveseo.net Gianluca Fiorelli

    Hi Tom, great list, but I would like to suggest you another platform that in Italy is very very commonly used: Shinystat (not linking so this doesn’t sound like a spam comment :)).

    It doesn’t just offer Web Analytics (and it is cookieless), but also APPs Analytics and a great Video Analytics suite, which is used by almost every Broadcasting company in my home country.

  • http://www.valic.me/ Valentino Međimorec

    Great list, it will be great to expand this with other analytics tool like

    Xiti (http://www.atinternet.com/en/) and Gemius (http://gemius.com/)

    (it’s not recommendation or similar, i just work with them, but they have some great features or better from some in this list)

  • http://www.valic.me/ Valentino Međimorec

    now i see that Xiti (AT Internet) is in list :)

  • http://www.giuliogargiullo.it/ Giulio Gargiullo

    Hello, thanks for interesting article and cool tools.

    Here’s another interesting tool for you! :)


  • http://twitter.com/dcstorm_de DC Storm Deutschland

    You can also check out our Storm Platform: http://dc-storm.com/en-us/storm-platform/

    We are specialized in cross channel tracking, conversion attribution, tag management and more.

  • Yehoshua Coren

    Excellent list indeed.

    One comment: Google Analytics (free edition) data tends to show up in reports within a few minutes unless it is a site with more than 500K visitors a day, at which point the data processing is slowe

  • http://ignitevisibility.com/ John E Lincoln

    Oh I would have really have liked to see pros and cons in this article. For example, not provided in GA is a huge deal for reporting

  • http://twitter.com/MaryKayLofurno Mary Kay Lofurno

    @TomDemers:disqus Thanks for the article. I would add SiteCore Digital Marketing Suite [DMS]. SiteCore is a big league .NET CMS that is Gartner Magic Quadrant. Used my many companies. Their DMS combines server side and java script analytics. Does a/b & multivariate. We use both GA & now going forward, DMS.

  • http://www.facebook.com/mr.larry.kim Larry Kim

    thanks for this round-up, tom!

  • Andrew

    Angelfish is a new analytics product that should also be on this list. It also directly processes the __utm.gif requests created by Google Analytics (and Urchin) tracking code.


  • Stacey Lee

    Hi Tom, I would like also to suggest this tool.

    Colibri Tool (http://colibritool.com).

    It is currently used by hundreds of customers from all around the world.

  • http://www.gosquared.com/ James Gill

    Great post Tom! Have you also come across GoSquared for real-time analytics before? http://gosquared.com

    Confession – I’m one of the founders and I honestly feel it deserves a mention in this list, but I’ll leave that up to you to decide!

  • yaliatsnowplow

    Awesome list – many thanks!

    Another platform you might want to take a look at is ours – Snowplow Analytics http://snowplowanalytics.com/ :-). Any questions about it – don’t hesitate to give me a shout.

  • Kris Mausser

    Hi Tom, thanks for compiling such a great resource. I haven’t had a chance to download the Buyer’s Guide, so I’m not sure if it was mentioned there, but we find ClickTale (www.clicktale.com) to be an amazing analytics tool that provides valuable insights beyond straight stats like Google. From Conversion Funnels to real time movies of customer interactions, we’ve found it invaluable to the feedback required for user experience or content strategy.

  • larrytaylor

    This is what I need. SiteCore DMS should also be listed here.


  • http://www.gosquared.com/ James Gill

    Thanks for letting me know, Tom! All the best.

  • Yuri Martsynovskyy

    Hi Tom and thanks for the list! I would also suggest to take a look at our Deep Log Analyzer (http://www.deep-software.com). There is a free version for smaller websites.

  • Xabina Carreau Labériotte

    Hi Tom, thanks a lot for this accurate work! just 2 things that could be clarified for AT Internet, we do provide unique visitors following via segmentation or other methods. And we use exact metrics (not sampling), this info was incomplete in you table.


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