• http://www.sefati.net asefati

    Interesting article. I have actually noticed near 10% drop in traffic because we were ranking the best in Yahoo. However on the other hand, I am enjoying Bing more than google I am gonna give Bing a test ride!

  • http://www.michael-martinez.com/ Michael Martinez

    My statistics show that Bing traffic has exceeded Yahoo! traffic. If your engine yield calculation is based on reported market share data, it’s not a meaningful calculation. It might serve as a useful metric for evaluating site performance against specific search sources if the data is drawn from server logs. However, the metric fails to take into consideration the demographics of search audiences so it’s at best only a crude measure of search optimization efficiency.

  • ho_logos

    Thought provoking. I have two concerns.

    1) I have not found the percentage of either referred site visitors or referred site visits (regardless of page visited) to break down across the engines in the same way you have.

    2) Suppose all of the numbers in the article regarding engine yield pre merger are accurate for most ecommerce sites. It does not follow from this that postmerger Bing/Yahoo engine yield will represent premerger Bing engine yield. The reason has to do with the fact that the amount of traffic an engine refers to a site is not merely contingent upon the serps it serves up. Most importantly, yield is directly tied to clicks, and clicks are dependent upon other variables. One such variable is the searcher. And, regarding searcher, the demographics of the different users can contribute to different propensities to click. For example, Bing users index higher male, Yahoo higher female. What’s more, Bing has fewer 18-24 and more 45+ users than Yahoo. Given that we don’t know how the Yahoo audience will interact with the Bing core results, i don’t think we have any more reason to be bearish on organic traffic than we do to be bullish.