Yahoo Loses Toolbar Deals; Search Share To Drop?

The Wall Street Journal reports that the loss of two agreements with computer makers could cost Yahoo as much as 15% of its search traffic in the next 12-18 months.

Early this year, HP made Live Search the default search toolbar on its computers. And back in October, the WSJ says, Acer switched from Yahoo to Google as its primary search provider. The WSJ cites an unnamed industry insider who says this could cost Yahoo three percentage points of U.S. search market share, or about 15% of its search traffic. Yahoo currently has an estimated 15-20% of overall U.S. searches, depending on which measurement company’s stats you use.

Yahoo tells the WSJ that the three-point estimate is higher than its own forecasts.

Regardless, the loss of these distribution deals isn’t good news for Yahoo. Its stock is way down and revenues are flat; new CEO Carol Bartz is trying to reorganize the company while some employees leave and others were laid off; and questions continue to surround the long-running Yahoo-Microsoft merger talks.

It’ll take months for the impact of these toolbars losses to appear, but at this point, Yahoo needs all the friends and deals it can manage.

Related Topics: Channel: Industry | Top News | Yahoo: Business Issues | Yahoo: Partnerships | Yahoo: Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • chiropractic

    Bought an Asus earlier this year and it shipped w/ own company as homepage. Bought an Acer but I forget what that shipped with (was not Google). Curious what Mac (and others) ships w/ as default homepage.

  • Matt McGee

    It’s been a while since my last Mac purchase, but I recall was the default home page in Safari, and Google the default search bar option.

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