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Microsoft & Yahoo Search Deal


Microsoft & Yahoo Search Deal

Microsoft sought to purchase Yahoo in 2008 but after several attempts found its offer rebuffed.

Instead, Yahoo decided to pursue a search deal with Google that same year. That deal never happened, after the US Department of Justice suggested in November 2008 there would be a legal fight if the companies moved ahead.

Yahoo’s CEO at the time, Jerry Yang, then said Yahoo was open to a new offer from Microsoft. By July 2009, under new Yahoo CEO Carol Bartz, the idea of acquisition was replaced with a deal where Yahoo gave up its search technology in exchange for listings and ads from Microsoft’s Bing search engine, with Yahoo gaining a big cut of any ad sales. The deal was less generous than the acquisition offer from the previous year, as our comparison chart illustrates.

The “Yahoo-Microsoft Search Alliance” deal was formally signed in December 2009; it received all legal clearances needed in February 2010. It never performed as Yahoo expected, continually falling short of revenue promises.

When it came up for renewal in April 2015, under Yahoo CEO Marissa Mayer, it was agreed that Yahoo would have flexibility to deliver 49% of its desktop search queries however it wanted. Microsoft would power the listings and ads on the other 51%. Yahoo would continue to have full control over mobile searches, as it did when the original agreement was signed, at a time when mobile searches weren’t seen as important.

In October 2015, Yahoo announced that — pending legal clearances — it would be partnering with Google to provide listings and ads for some of the 49% of desktop search queries where it doesn’t have to use Microsoft. It may also use Google for mobile, where it has no restrictions.

See our Yahoo-Google Search Deal page for more about that. As for the Yahoo-Microsoft Search Deal, our stories below have background and the latest information.

  • Latest

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL...

Ginny Marvin | Jan 17, 2019 at 9:23 am ET

Microsoft Introduces Advertisers To The Bing Network

What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate...

Ginny Marvin | Feb 17, 2016 at 10:03 am ET

Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In

Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their...

Ginny Marvin | Nov 17, 2015 at 8:30 am ET

 

What Does Yahoo’s New Google Partnership Mean For SEO’s Future?

Columnist Jayson DeMers explains the potential impact the Google-Yahoo search deal will have on SEO, SEM, and the future of search in...

Jayson DeMers | Nov 6, 2015 at 12:23 pm ET

Yahoo & Google Together Again In New Search Deal

Three-year deal to put Google's results and ads into some of Yahoo's search results needs US Department of Justice approval and still might get...

Danny Sullivan | Oct 20, 2015 at 5:55 pm ET

12 Biggest Things To Happen In PPC So Far In 2015

New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms....

Ginny Marvin | Jul 27, 2015 at 8:01 am ET

Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly

In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo click volume it's...

Ginny Marvin | Jun 11, 2015 at 4:35 pm ET

Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires

New deal terms allow either Bing or Yahoo to terminate with four-months...

Greg Sterling | Apr 21, 2015 at 10:12 am ET

Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC

New terms pave the way for Gemini-powered search ads on the PC....

Greg Sterling | Apr 16, 2015 at 10:13 am ET

IgnitionOne: Q1 US Paid Search Growth Strongest In 3 Years

Yahoo Bing Network gains share for third straight...

Ginny Marvin | Apr 1, 2015 at 3:37 pm ET

Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer

As China's search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the...

Ginny Marvin | Mar 31, 2015 at 10:00 am ET

Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet

A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google's lead. Gemini's growth in...

Ginny Marvin | Feb 6, 2015 at 2:37 pm ET

Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to...

Danny Sullivan | Apr 16, 2014 at 7:35 pm ET

Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft

Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter — 31% —...

Danny Sullivan | Dec 10, 2013 at 2:41 pm ET

Bing Integrates TripAdvisor Tools, Content Into Search Results

Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly...

Greg Sterling | Nov 21, 2013 at 4:21 pm ET

Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that...

Danny Sullivan | May 7, 2013 at 7:52 pm ET

Yahoo Extends Microsoft Search Deal & Revenue Guarantees

Yahoo is giving Microsoft a further chance to prove that its search ads really can make Yahoo as much money as promised — at a price....

Danny Sullivan | May 7, 2013 at 1:14 pm ET

Yahoo Intros Cost-Per-Lead Search Ads, First New Format Under Marissa Mayer

Yahoo Advertising is introducing something of a groundbreaking new ad unit, inserting a cost-per-lead ad just under a site’s listing...

Pamela Parker | Dec 14, 2012 at 3:56 pm ET

A Yahoo-Facebook Search Partnership? Reality Check Time!

The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search...

Danny Sullivan | Nov 19, 2012 at 12:06 am ET

Eric Schmidt Floats Idea Of A Yahoo-Google Search Partnership

Apple, Google and mapping apps weren’t the only thing that Eric Schmidt spoke about today in Tokyo. Forbes is reporting that Schmidt also...

Matt McGee | Sep 25, 2012 at 3:12 pm ET
  • Previous Articles »
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