Yahoo Releases New Search Experience For iOS Devices

By Amy Gesenhues

Published: October 7, 2013 at 5:42 pm

Yahoo rolled out a newly designed search experience for iOS users today. According to the company, the new design mirrors the PC search update Yahoo launched earlier this year.

Now, instead of the previous Yahoo Search tabs, users on iOS mobile devices will see a navigation bar that disappears when a they begin to scroll. Yahoo says that links on the search page have been optimized so that they are easier to tap, and product images have been enlarged for easier viewing, with new sorting, filtering and viewing options to improve the shopping experience.

Other updates include a justified layout for image searches, with images in their original format and full aspect ratio, along with new local search filters, and the ability to sort local searches by best match, distance or ratings.

Here is a before and after shot of the new Yahoo Search layout on an iPhone:

Yahoo iOS mobile_before Yahoo iOS mobile_after

And, here are the before and after images of the new Yahoo Search experience on a tablet:

Yahoo_search_before Yahoo_search_after

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About the author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.