YouTube Is The Real “Google TV”

Google TV, the company’s much-hyped “Connected TV” effort that brought together Sony, Logitech and Dish Networks, has failed to deliver on its promise — at least so far. While sales figures haven’t been released the public isn’t biting, it would appear.

Google TV (the product) may ultimately join the ranks of Google Wave as an ambitious failure. However it’s still a bit premature to call it that.

Regardless the news yesterday that YouTube is planning to spend $100 million or more on new and original content and that it will lease almost 14,000 square feet of new office space in Beverly Hills got me thinking: YouTube is the “real Google TV.”

Eventually (say within three to five years) the majority of US TV screens will connect to the internet. Most Americans will probably not own Google TVs. However they will be able to access Google content through their TV sets. And the primary source of that content could be YouTube, which is seeking to redefine itself as a source of premium entertainment, as well as the familiar “viral videos” and clips.

Although it has struggled to build a library of professional content, the new spending, redesign and “channel strategy” and professional content push seeks to change that. Depending on how committed Google is to professionally produced content, YouTube might ultimately be able to challenge Hulu and Netflix as a distributor of programming and movies.

YouTube could become a major distributor of TV and movies, especially independent films. And in the coming “Connected TV era” Netflix, Hulu and, maybe, YouTube are the new CBS, NBC and ABC — or the new TimeWarner and Comcast, if you prefer.

Related Entries

Related Topics: Channel: Video | Google: TV | Google: YouTube & Video


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide