AdWords And Bing Ads Both Having Late-Week Reporting Troubles

For paid search managers, Friday could be a bit of a frustrating end to the week.

Google AdWords reports aren’t downloading or printing. The issue started Thursday and continues into Friday. Users instead get the “red bar of death” informing them that “there was an error with your operation.”

Google has acknowledged the issue on Twitter and in the advertiser community form and says its engineers are working on it.

Yesterday, Bing Ads had reporting delays that affected the Web UI, mobile and API. Later in the day, most the metrics were up to date, except conversions and Bing Shopping Campaign (BSC) data.

As of 3:00 PM PST on 02/25/2016, Ad Campaign performance reporting (Impression, Clicks, Spend) is up to date and processing normally, whereas conversion and BSC data is still catching up and running 6 hours behind.

In the night, some Bing Ads advertisers also had their accounts paused for some period of time under an hour. Those affected will have received email notifications. There is also another issue of “some product offers not matching to their shopping campaigns as well as a drop in impression volume starting February 24, 2016.” Bing Ads says the data is now updating.

Just a week ago, Bing Ads had a much more prolonged reporting snag, with historical data not being fully available for more than a week.

To monitor progress on these issues, visit the threads on the AdWords Community Forum and the Bing Ads Platform Health Blog, which is a very handy resource to be able to quickly see any open issues on that platform.

Hey, at least it’s not the end of the month reporting time… yet.

Update 4:42pm EST: JonD on the AdWords forum reported the glitch was been fixed about an hour ago. I just tried it, and reports are downloading just fine now.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.