New tROAS Insight Box for shopping campaigns in Google Ads
Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
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Speaking Experience
Anu Adegbola's latest articles
Google Ads launches Cross-Media Reach Measurement for video campaigns
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
Google rolls out new shopping tools ahead of summer sales
Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Google tightens EU consent rules for Customer Match ads
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
Google automates lead credits for Local Services Ads
Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Google ties in Local Services Ads advertisers to Maps app
Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
Google streamlining YouTube, Display ad content controls
Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Display & Video 360 instant reports coming to Bid Manager API
Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
Google’s Display & Video 360 API gets two new updates
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.
Meta unveils AI chatbots and business messaging tools
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
Google’s $2.3 million check secures bench trial in adtech antitrust case
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
Google Ads phasing out card payments
Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.
Google streamlines product listings via website crawl
Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds.
Pinterest launches AI ad tools
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.
Google Analytics fixes paid search attribution
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
YouTube embeds ads into videos to beat ad blockers
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.
Reddit adds third-party verification for advertisers
This partnership with ad measurement firm Integral Ad Science (IAS) will give advertisers third-party validation for campaign delivery.
Google’s auto-pause for idle keywords: overreach or overdue?
Google's plan to automatically pause keywords in advertisers' accounts after 13 months of no engagement has been met with mixed reactions.
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Google launches Google TV advertising network
The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.
LinkedIn drops user targeting based on Groups data
LinkedIn has stopped allowing advertisers to target users in Europe based on Groups data to comply with the EU's Digital Services Act.
Google Ads rolls out new design to all markets on Aug. 30
Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets.
Google Ads API v17 released with new features, changes
Google Ads API v17 comes with new features and changes that impact resource usage policies, batch processing, reporting capabilities and more.
Google launches Accelerate with Google resource hub for advertisers
Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.
Google Ads launches Brand Recommendations powered by AI
Google's Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
Google sued by publishers over alleged pirate textbook promotion
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google Ads inviting some advertisers to join Advisors Community
Select Google Ads advertisers are being offered the 'unique opportunity' to help shape current and unreleased products via surveys.
Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft moves Smart Shopping to Performance Max
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
Instagram tests unskippable video ads in main feed
Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
LinkedIn shrinks link previews for organic posts
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.