How to stop underspending your free ad grant budget with a script
This script emulates standard delivery but allows you to turn certain keywords on or off depending on whether you're on track to hit your...
Mar 29, 2019 at 12:24 pm ET
Daniel Gilbert
Daniel Gilbert is the CEO at Brainlabs, the best paid media agency in the world (self-declared). He has started and invested in a number of big data and technology startups since leaving Google in 2010.
Stop running out of budget with this Google Ads script
This script takes preventative measures when you're on a limited budget to avoid letting Google spend more of your daily budget than you...
Save your grant account from suspension with this script
Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of...
Automate your in-market audience bidding with this Google Ads script
Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their...
When exact match isn’t exact anymore: A script to regain control
Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they...
Manage your match types with this structure checker Google Ads script
If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through...
Find anomalies in your campaign spending with this Google Ads script
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding...
Expanded phrase match negatives: A script for misspellings
Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones...
Say goodbye to low Quality Score with this Google Ads script
Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick...
The basics of working with Amazon Marketing Services
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don't) against Google...
Pause underperforming ads with this updated AdWords script
If you are running tests on your ads but don't know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help...
Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking to the...
Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google's Dynamic Search Ads. He shares why he feels the ad program doesn't hold a candle to...
How to sync your keywords and ad labels with an AdWords Script
Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice...
Auction Insights 3: The final script
Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing....
Oh, no! AdWords can now spend double your budget. Or not…
In response to Google's recent announcement that AdWords campaigns can now spend up to twice an advertiser's average daily budget, columnist Daniel...
Word association: Here’s a script for analyzing the phrases that associate with your terms
Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script...
Ad-jective Analysis: Look deeper into your AdWords search queries
Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine...
Attack of the clones: Here’s a script to fight duplicated ads
Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible....
How to check if you’ve screwed up your AdWords account, v.2
Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including...