Danny Sullivan

Danny Sullivan

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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Danny Sullivan's latest articles

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Aaron Wall Does Q&A With Danny Sullivan

Aaron Wall of SEO Book has posted a new interview with me. I normally don’t highlight these type of interviews here on the blog, but Aaron asked a lot of interesting questions that really got me thinking — and I thought readers here might like a heads-up about it. In the interview, he asks me […]

Google Dumps The Supplemental Results Label

As many expected, Google has announced that it is dumping the supplemental result label for pages listed within its supplemental index. Does that mean the supplemental index has gone away? No. But Google promises that being in the supplemental index versus the main index should be less of an issue for site owners, going forward. […]

Yahoo Monday: Today’s Google Free Alternative

As part of our Google Free Mondays series this month, today is the day to try Yahoo. What are Google Free Mondays all about? My past post explains the intent of the series more. The short scoop is NOT to be anti-Google but rather stress that trying alternatives is good, because there might be something […]

Search Suggestions On Steroids: Yahoo Search Assist

I chuckled a bit over the buzz Yahoo got when they launched Yahoo Search Suggest earlier this month because I knew something even better was coming: Yahoo Search Assist. Finally, it’s going live and in the wild for lucky people who are selected at random for testing. If all goes well, eventually everyone will get […]

Microsoft Monday: Today’s Google Free Alternative

As part of our Google Free Mondays series this month, today is the day to try Microsoft’s Windows Live. Wait, wasn’t it Google Free Fridays this month? Yes, but I changed it to Mondays. And why do we hate Google so much we’re telling people not to use it? We don’t hate Google, silly. My […]

Google Free Fridays Now Officially Become Google Free Mondays

Earlier this month, we started the Google Free Friday series, designed to open readers’ eyes to search engines beyond Google. AOL happened on schedule, then I had to move Ask.com to this past Monday, as I got behind in writing as we launched our Sphinn social news and sharing site. Microsoft’s day was supposed to […]

You’ve Got Mail! Google Webmaster Central Gains Message Center

The Google Webmaster Central service has gained a new “Message Center” area that will initially be use to notify site owners of official spam penalty problems and eventually used to communicate about other issues related to site inclusion at Google. You’ll find the message center when you log into Google Webmaster Central, from the Dashboard […]

comScore Also Reports Microsoft Search Share Rise

That rise in Microsoft’s search share that Compete reported last week? Now the latest figures from comScore report the same — that Microsoft’s Live Search Club significantly increased traffic to Windows Live Search. First the numbers, which shows the percentage of searches in the United States handled by each major search network for June 2007, […]

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Ask.com: Today’s Google Free Alternative

Today’s the day we’re encouraging people to try Ask.com as part of our Google Free Fridays in July. But why is it happening on a Monday? Because I’m a day behind, as I explained last Friday. Shush, you! What’s that? Why do we hate Google so much to be promoting Google Free Fridays? We don’t, […]

Microsoft On Search Gains & Live Search Club

Earlier this week, Microsoft got some positive news about its search share growing thanks to a Live Search Club program it started in May. But then came the criticisms. Was the traffic just off people using robots to win prizes? Nope, says Microsoft. I had a short talk with the new general manager of Window […]

SEO

Google Free Friday: Ask.com’s Turn Moves To Next Monday!

Remember Google Free Friday? Last week, I posted info to help those trying out AOL as an alternative. Today, it was supposed to be Ask.com’s turn. But I’m afraid the launch of our Sphinn social news and sharing site has put me behind. So I’m moving Ask’s Google Free Friday turn to next Monday. IE, […]

SEO

Search Spam Fight – Mahalo: 1; Squidoo: 0

Last week, Jason Calacanis of Mahalo renewed his campaign from earlier this year against Squidoo as a source of search spam. This time, he appears to have gotten a result. Despite Squidoo’s belated plea that it would clean things up, Google seems to have penalized Squidoo. Below, a timeline for those keeping score along with […]

eBay: Only 14 Percent Pleased With Google Checkout

Readers will recall Google recently backing down from eBay in pushing Google Checkout against eBay’s PayPal. Google, eBay battle it out over online payments from Bloomberg is a good article shedding fresh light on how important PayPal is to eBay, to the degree that it would pull its ads from Google to protect something that […]

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Doing Keyword Research? Here Are Some Resources To Help!

Search term research is one of the fundamental activities for a successful search marketing campaign. You’ve got to know the words people are using if you want to target them properly. To help, I’ve expanded the Search Term Research section of Search Engine Land to list a variety of resources and tools you can consult. […]

Facebook One Of The Top Search Engines? I Dunno About That!

I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’s pronouncement that it is the "most used people search engine on the web." Really? According to? Facebook gives some stats that perhaps back up this claim, but only if you consider Facebook a people search engine. I don’t. Not yet. It’s hard […]

Making Google Universal Search (Sort Of) Work Like Ask3D

Google Universal Search and Ask3D are two different approaches to the same thing: how to blend results from various search databases into a single page. Ask has received praise for being more elegant in its presentation. What if you could make Google act like Ask? You can, with a new Greasemonkey script.

SEO

AOL: Tomorrow’s Google Free Friday Alternative

Tomorrow is the first of the Google Free Fridays that Search Engine Land is promoting in July. As our previous This July: Try Google-Free Fridays! post explains, the point is to encourage people to open their eyes to some of the other major search engines, whether it to be to discover something great and new […]

History Of AOL Search

In preparation for those trying AOL tomorrow as part of our first Google-Free Friday, I thought it would be helpful to give some background on AOL in search. AOL has long offered search — and even owned several web crawling technologies — over the years. Don’t forget to read AOL: Tomorrow’s Google Free Friday Alternative […]

If Search Engines Were Frat Houses From Movies

I love search engines. I love comedy movies. So let’s have fun putting the two together. Which search engines are most like some famous movie fraternities? Yes, there is an Animal House of search! Google: Lambda Lambda Lambda (Revenge Of The Nerds) As I pondered how to match search engines to movie fraternities, this one […]

Google, “Sicko” Opinions & Issues With Playing Ad Agency

A pitch on an official Google blog to get the healthcare industry to spend money on positive advertising in reaction to Michael Moore’s documentary Sicko raised more than a few eyebrows today. A follow-up post with the author asking people not to take her opinion as Google’s own doesn’t solve the bigger issue — Google […]

London Car Bombs: The Big Fat Search Failure

I was in London last night right smack in the area where a large bomb was defused this morning. Naturally, I was curious about what exactly had happened. I hit the news sites, but then I wondered what would happen for those searching generally for information using search engines. Both Google and Ask.com in particular […]

Buttons, Buttons — Let’s Clean Up The Feed Buttons!

As part of adding our new "Lands" tabs to Search Engine Land last month, I cleaned up our feed page that helps people understand how to add our feeds to various feed readers. The biggest challenge was dealing with the inconsistent sizes of feed buttons from the different providers. I wanted to share how we […]

SEO

Google Gadget Ventures: Get Paid To Develop Google Gadgets

How do you help encourage the growth of a widgets or gadgets ecosystem? Being big is a good, natural start. It has helped people flock to develop Facebook applications or Yahoo Widgets or Google Gadgets, just for exposure to the traffic at these places. But Google wants to encourage with more than traffic. Now it’s […]

Google Now Reporting Number Of Users Per Gadget

Got a Google Gadget? Google’s now reporting how many users make use of it, in addition to the pageviews figures it started posting earlier this year. The new user stats can be found via Google’s Homepage Content Directory. There you’ll see gadgets that can be added to your iGoogle personalized homepage, with the number of […]

This July: Try Google-Free Fridays!

Back in 2002, I called Google the "Marcia Brady" of search. Fans of the Brady Bunch know that Marcia was one of six children, and middle daughter Jan felt Marcia got all the attention. "Marcia, Marcia, Marcia," she’d often complain, just as today, it often seems to be "Google, Google, Google" that’s all you hear […]

Google Press Day 2007 Q&A With CEO Eric Schmidt

As part of today’s Google International Press Day, Google CEO Eric Schmidt is doing Q&A with journalists. Here’s a live blogging highlight of what was said, which covered a range of issues from privacy, censorship, whether Google is too big and scary and more.