Sign up for our daily recaps of the ever-changing search marketing landscape.
June 2007: Search Engine Land’s Most Popular Stories
Search Engine Land’s 10 most popular
stories from June 2007:
1) Ask Relaunches:
Now "Ask 3D" – Ask.com is touting the release of "Ask3D" as a "major
leap forward" for search. A bold three-panel interface (taken from the
experimental Ask X) integrates more multimedia content, including images,
videos, music files, as well as more structured text-based content. It also
offers a battery of impressive features – new and existing – to bring more
context and help to search results.
2) Google Bad On
Privacy? Maybe It’s Privacy International’s Report That Sucks – It’s a
bad privacy day for Google, with Privacy International first accusing the
company of having the worst privacy performance of any internet service company
in a study it has just released and then accusing Google of conducting a smear
campaign against it. But if you actually read the report, Privacy International
itself comes off bad for putting out a haphazard condemnation of Google.
3) Google Launches
"Street View" Photography – A new feature at Google allows you to see
street-level photography tied to maps. (NOTE: This ran on May 29 but proved so
popular in June that we’re including it in the June popular stories round-up).
4) Chinese Eye
Tracking Study: Baidu Vs Google – I thought the easiest way to share the
results of the Chinese Eye Tracking study might be in a Q&A format, as that’s
what most research programs tend to be anyway. I’ll cover off some of the
highlight findings in this column.
5) Google Street View
Raises Privacy Questions: Amusing To Some, Upsetting To Others – Privacy
is back – or at least the issue is back. A range events, announcements and
investigations over the past several months have put privacy back in the
headlines. And today the links are coming in showing funny, revealing or
potentially embarrassing photos of people on Google’s new Street View
photography. (NOTE: This ran on May 31 but proved so popular in June that we’re
including it in the June popular stories round-up).
6) SEO "Don’ts": 20
Fatal Mistakes You Must Avoid To Succeed – The idea for this
column came from a small business blog, where one small business owner asked for
a quick and easy SEO checklist to follow. In other words, a concise list of do’s
and don’ts for search engine optimization. Well, how about going one better than
that? How about two checklists? This week, a checklist of don’ts: things to
avoid whether you’re doing SEO yourself or having an outside firm do it for you.
7) Searcharazzi: Let
the Layoffs Begin – Listen up, HR managers, there’s a fresh crop of
search employees on the block. iCrossing commenced a round of layoffs this week.
8) Google Updates &
Details Webmaster Guidelines – Google has just updated their Google
Webmaster guidelines page with clearer and more detailed guidelines.
9) 21 Essential SEO
Tips & Techniques – Last week, I
shared 20 "don’ts" of search marketing for small businesses. Naturally, this week addresses the "Do’s"—things to make
sure you include whether you’re hiring an SEO company or doing it yourself.
10) eBay Pulls Google
AdWords Ads To Protest Google Checkout Moves – This week, eBay Live is
happening in Boston, but the event is likely to be overshadowed by a fascinating
and fast-developing controversy between the auction giant and Google. Rumors
from ComparisonEngines.com and other sources last night and earlier today
reported that eBay had pulled its ads off Google to protest a planned party (now
cancelled) to promote Google Checkout, called "Let Freedom Ring," that was to
coincide with eBay Live.
To see all of our most popular stories over time, visit our
Popular Stories page.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.