Ecommerce

StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results

Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders to save your search results.  This Easter egg is themed after the popular strategy game StarCraft, and may just be the geekiest Easter egg to date.

In Starcraft a variety of races exist, one of which are “Zergs.”  These insect-like creatures don’t overpower, rather that overtake others by sheer numbers.  The zerg attack is also know as “zerging” or the “zerg rush” and is popular gamer jargon for both Starcraft and other video games.

The following video depicts an actual Zerg Rush video in the game of Starcraft:

[youtube]https://www.youtube.com/watch?v=CatSUg0KyAM[/youtube]

 

When the term is inputted, a flock of Google’s “o’s” attack the results while the user has to try to fend them off.  The mouse becomes a target and “o’s” can be destroyed:

Zerg

Once the searcher inevitably fails at protecting the results, the “o’s” flock back up to the top of the page, for a message of “GG.”  Of course “GG” is gamer shorthand for “Good Game.”:Zerg End

Once completed users can share their scores via Gogole+.  Give it a try by searching for “zerg rush” on Google!

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.