Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.
Greg Sterling | Apr 19, 2019 at 4:41 pm ETUsers will be asked to choose from among five search and browser apps in randomized order.
Greg Sterling | Apr 18, 2019 at 10:41 am ETPublishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
Greg Sterling | Apr 16, 2019 at 8:45 pm ETCompany serving only pre-screened local providers in most major markets.
Greg Sterling | Apr 15, 2019 at 8:53 am ETCommerce, advertising or something else: The smart speaker model hasn't been figured out.
Greg Sterling | Apr 15, 2019 at 8:04 am ETNearly 80 percent expressed confidence about knowledge of best practices.
Greg Sterling | Apr 12, 2019 at 10:01 am ETAre your local SEO and business listing data optimization efforts ready for voice search?
Greg Sterling | Apr 9, 2019 at 3:54 pm ETThree-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon reviews.
Greg Sterling | Apr 8, 2019 at 1:07 pm ETBeyond improving the experience, Google appears to be trying to harmonize Assistant and mobile search results.
Greg Sterling | Apr 5, 2019 at 2:26 pm ETPaid-search ranked near the bottom of the list for 2019.
Greg Sterling | Apr 5, 2019 at 11:16 am ETThe technology appears to be ready for prime time as Google readies machine-based booking for categories beyond restaurants.
Greg Sterling | Apr 4, 2019 at 2:29 pm ETThe Google Guarantee has been associated with Local Services ads, but the two programs are technically distinct.
Greg Sterling | Apr 2, 2019 at 10:34 am ETTime and distance aren't always synonymous.
Greg Sterling | Mar 25, 2019 at 8:30 am ETMarketers have really only scratched the surface of what call analytics can do.
Greg Sterling | Mar 22, 2019 at 8:58 am ETThe buy reportedly requires a minimum $35,000 budget.
Greg Sterling | Mar 21, 2019 at 4:48 pm ETAlexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.
Greg Sterling | Mar 21, 2019 at 2:35 pm ETThe company also announced new fact-checking tools and other efforts to stop the spread of 'misinformation.'
Greg Sterling | Mar 21, 2019 at 10:51 am ETGoogle has now been fined a cumulative total of roughly $9.3 billion and there's one more potential case lurking.
Greg Sterling | Mar 20, 2019 at 9:58 am ETCompany says the approach only delivers marginally better traffic to competitors' sites.
Greg Sterling | Mar 19, 2019 at 2:56 pm ETMcDonald's campaign showed drivers in-car ads that mirrored billboards.
Greg Sterling | Mar 18, 2019 at 10:24 am ETSmall business advocate is calling for new regulation.
Greg Sterling | Mar 15, 2019 at 11:10 am ETBrands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn't do enough local-social posting.
Greg Sterling | Mar 15, 2019 at 8:58 am ETThe upstart search engine's visibility has been growing.
Greg Sterling | Mar 13, 2019 at 2:08 pm ETThe new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market.
Greg Sterling | Mar 12, 2019 at 5:37 pm ETGabriel Weinberg also believes that privacy legislation can make the internet more competitive.
Greg Sterling | Mar 12, 2019 at 4:00 pm ETSurveys suggest there's still considerable room for growth.
Greg Sterling | Mar 11, 2019 at 3:27 pm ETAvailable on Pixel phones, it will be rolling out to other Android and iOS users in the near future.
Greg Sterling | Mar 6, 2019 at 4:18 pm ETA conversation with Moz's Russ Jones about what's changed.
Greg Sterling | Mar 6, 2019 at 8:38 am ETGoogle has tested similar units in the past on YouTube and in Q4 2018.
Greg Sterling | Mar 5, 2019 at 9:02 pm ETYelp manually checks that the business has a license and is in good standing.
Greg Sterling | Mar 5, 2019 at 12:59 pm ETSince 2018, voice has become more users' first choice for mobile search.
Greg Sterling | Mar 5, 2019 at 9:00 am ETSVP Kent Walker urges changes in language ahead of ratification.
Greg Sterling | Mar 4, 2019 at 1:51 pm ETThe company hopes its the $20 million it just picked up in series B will bolster its platform to tackle today's "complex" SEO climate.
Greg Sterling | Mar 1, 2019 at 11:53 am ETPointy offers a way to gain more SEO visibility and compete with Amazon.
Greg Sterling | Feb 27, 2019 at 11:33 am ETDiet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.
Greg Sterling | Feb 27, 2019 at 8:56 am ETThe company is also adding local search suggestions in Messages.
Greg Sterling | Feb 25, 2019 at 10:54 am ETWith few exceptions, brands suffered diminished credibility in UK study.
Greg Sterling | Feb 25, 2019 at 9:24 am ETThe answers that are there are mostly coming from Local Guides, who may or may not provide accurate information.
Greg Sterling | Feb 22, 2019 at 1:47 pm ETDon't focus on the specific numbers, the interesting thing is the sentiment.
Greg Sterling | Feb 21, 2019 at 1:28 pm ETThe partnership will launch in North America and parts of Europe.
Greg Sterling | Feb 21, 2019 at 10:21 am ET