How do you optimize for Google Discover?
Brands will need to focus more on the quality of the content they produce as well as its audience...
Dec 10, 2018 at 8:00 am ET
John E Lincoln
John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at the University of California San Diego and author of the book Digital Influencer, A Guide to Achieving Influencer Status Online. Throughout his career, Lincoln has worked with hundreds of websites, ranging from start-ups to household names, and has won awards in SEO, CRO, analytics and Social Media. In the media, Lincoln has been featured on sites such as Forbes, Entrepreneur Magazine, Inc. Magazine, CIO magazine and more.
Could Google Alerts spam hurt your SEO?
Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support...
If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here's how....
Why websites should be using HSTS to improve security and SEO
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using...
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9...
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln. ...
10 facts about rich results that all SEOs should know
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with...
My 12 most important SEO metrics to monitor
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he...
19 technical SEO facts for beginners
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting...
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started...
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search...
Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking...
The 4 daily habits of the most successful SEOs
Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about...
9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing...
Infographic: The ultimate guide to SEO-friendly URLs
Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over...
7 proactive ways to jump-start your SEO before a site launch
About to launch a new website? You may think you can't do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps...
6 Big Mistakes That SEO Rookies Make
Columnist John Lincoln has been in this business a long time -- and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to...
How To Recover From A Manual Action: “Unnatural Links To Your Site — Impacts Links”
Though Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn't as simple as it...
The SEO And User Science Behind Long-Form Content
Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of...
The Ultimate Guide To Bing Webmaster Tools
Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster...