3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and communication.
John Lincoln is CEO of Ignite Visibility, a digital marketing agency and an Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been a recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the US by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing.
A deep dive into the fact check structured data: Who is it right for?
If you want to position yourself as an authority in your space, learn how to use Fact Check structured data.
What happens if you stop doing SEO?
The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction.
Beyond Google and Facebook advertising: 17 ad platforms you should try
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
How to use Schema to create a Google Action
A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.
What killing rel=prev/next means for SEO
Make sure it's clear to Google which page is your Page One – and don't sweat the legacy code.
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
Google Merchant Center to deliver real-time search results
The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.
Angular Universal: What you need to know for SEO
Learn the five steps to make Angular play nicely with search engine bots and index your site.
How do you optimize for Google Discover?
Brands will need to focus more on the quality of the content they produce as well as its audience engagement.
Could Google Alerts spam hurt your SEO?
Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools.
If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here's how.
Why websites should be using HSTS to improve security and SEO
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
19 technical SEO facts for beginners
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results.
Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
The 4 daily habits of the most successful SEOs
Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too.
9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
Infographic: The ultimate guide to SEO-friendly URLs
Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic.
7 proactive ways to jump-start your SEO before a site launch
About to launch a new website? You may think you can't do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps you can take beforehand to ensure a smooth site launch.
6 Big Mistakes That SEO Rookies Make
Columnist John Lincoln has been in this business a long time -- and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to start your career off on the right foot.
How To Recover From A Manual Action: “Unnatural Links To Your Site — Impacts Links”
Though Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn't as simple as it sounds. Here is his method for removing this manual action from your account.
The SEO And User Science Behind Long-Form Content
Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well.
The Ultimate Guide To Bing Webmaster Tools
Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools.
Should You Pay For SEO Hourly, Monthly Or By The Project?
Contributor John Lincoln explores various pricing models for search engine optimization services. Find out which one is best for you!
Why You Must Account For Seasonality In SEO & SEM Projections
Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts.
Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First
For businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy.
How To Use Fetch As Googlebot Like An SEO Samurai
For those of you not familiar with this feature in Google Webmaster Tools, contributor John Lincoln explores its capabilities in depth.
What Is Black Hat Social Media & Does It Affect SEO?
Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat social media influences search engine optimization (SEO). So […]
Negative SEO From Links — What Can You Do If You’re Hit?
In this post, we cover the basics of negative search engine optimization (SEO) and look at what you can do to fight negative SEO link spam. This being a hot topic in the industry, I encourage readers to comment at the end of the article. What Is Negative SEO? First, let’s take a moment to […]
Schema.org – 7 Things For SEOs To Consider Post Hummingbird
Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters’ sites (or being generated by a CMS). This structured markup can be tedious to implement, […]
Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT
Ezine Articles and press releases have long been utilized by SEO professionals for building backlinks. In late July 2013, news broke that links should be no followed in press releases. Right around this same time, Google also mentioned that if you are guest blogging for links this could be a violation of their guidelines. Apparently, […]
The Ultimate Guide to Multilingual and Multiregional SEO
When you begin to get into multilingual and multiregional SEO, you know that you have taken a step forward as an SEO expert. Why? Well, because you are probably dealing with a large, complex site that demands the expertise of someone who knows what they are talking about. If you are dealing in multilingual or […]
The SEO Guide To Getting Started With Google Webmaster Tools
Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of […]
3 Predictions For The Future Of Google+ Profiles In Autosuggest
Google+ profiles have been showing up in the autosuggest listings in Google search results for some time. Now that we know this feature appears to be here to stay, it is time to take a closer look. Just to be clear about what we are discussing, let’s look at a few examples. Here, we see […]
New To Using WordPress? 3 Must Have Plugins To Power Your SEO
Some of you are likely already aware of these plugins, while others will be hearing about them for the first time. These plugins are specifically for WordPress websites. These are only 3 of thousands of plugins available for WordPress. But these 3 are considerably strong and I would recommend them for most WordPress sites. Personally, […]
Getting Started With GoMo & DudaMobile, Now Backed By Google Analytics
Mobile is all the rage right now. Just a few days ago, Google came out and said that they recommend responsive design for mobile SEO and now, the Google Analytics division has just launched a new mobile solution. Allow me to tell you about this… Just recently, I received an email from Google Analytics offering […]