3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and communication.
John Lincoln is CEO of Ignite Visibility, a digital marketing agency and an Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been a recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the US by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing.
As we progress, it is important to adapt your strategy, organization and communication.
John E Lincoln | May 1, 2020 at 3:16 pm ETIf you want to position yourself as an authority in your space, learn how to use Fact Check structured data.
John E Lincoln | Apr 7, 2020 at 9:36 am ETThe ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction.
John E Lincoln | Feb 24, 2020 at 12:17 pm ETExpanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
John E Lincoln | Jan 29, 2020 at 8:00 am ETA new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.
John E Lincoln | Nov 26, 2019 at 10:23 am ETMake sure it's clear to Google which page is your Page One – and don't sweat the legacy code.
John E Lincoln | Apr 4, 2019 at 4:00 pm ETHere's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
John E Lincoln | Mar 14, 2019 at 2:17 pm ETThe information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.
John E Lincoln | Mar 1, 2019 at 8:00 am ETLearn the five steps to make Angular play nicely with search engine bots and index your site.
John E Lincoln | Feb 1, 2019 at 9:53 am ETBrands will need to focus more on the quality of the content they produce as well as its audience engagement.
John E Lincoln | Dec 10, 2018 at 8:00 am ETAlthough a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools.
John E Lincoln | Nov 8, 2018 at 7:30 am ETTapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here's how.
John E Lincoln | Sep 21, 2018 at 6:00 pm ETIf you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
John E Lincoln | Aug 27, 2018 at 2:20 pm ETHook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
John E Lincoln | May 1, 2018 at 10:30 am ETJust say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
John E Lincoln | Mar 6, 2018 at 11:25 am ETHow do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.
John E Lincoln | Nov 30, 2017 at 12:57 pm ETWant to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.
John E Lincoln | Oct 23, 2017 at 12:14 pm ETConsidering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
John E Lincoln | Jun 6, 2017 at 10:32 am ETGot an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results.
John E Lincoln | Apr 26, 2017 at 11:57 am ETHave you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
John E Lincoln | Apr 5, 2017 at 1:17 pm ET