Matt Lawson

Matt Lawson

Matt Lawson is Vice President of Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics.

Google Ads

Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.


Tune Your Paid Search Campaigns To Account For Holiday Volatility

The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries.  It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you can get with your bids.  The more value you receive […]

Receive daily search news and analysis.