11 tips for using Google Ads’ new audiences like a pro
Learn how to reach your ideal customer with Google Ads' new audience types for Search ads.
Matt Lawson is Vice President of Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics.
Learn how to reach your ideal customer with Google Ads' new audience types for Search ads.
Matt Lawson | Oct 16, 2019 at 1:26 pm ETLong thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here's why that is and what you should do about it.
Matt Lawson | Jul 11, 2019 at 10:31 am ETAdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor.
Matt Lawson | Mar 28, 2019 at 11:00 am ETCustom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
Matt Lawson | Feb 25, 2019 at 8:05 am ETAverage position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.
Matt Lawson | Nov 15, 2018 at 12:29 pm ETAs responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account. Party time!
Matt Lawson | Sep 4, 2018 at 9:55 am ETRecently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.
Matt Lawson | May 31, 2018 at 10:15 am ETMeasuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.
Matt Lawson | Mar 28, 2018 at 12:30 pm ETThe world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.
Matt Lawson | Dec 19, 2017 at 11:17 am ETGoogle’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns.
Matt Lawson | Dec 7, 2017 at 12:31 pm ETThe days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
Matt Lawson | Nov 21, 2017 at 12:56 pm ETShopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.
Matt Lawson | Nov 15, 2017 at 11:38 am ETGoogle updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.
Matt Lawson | Oct 19, 2017 at 10:32 am ETOversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.
Matt Lawson | Aug 30, 2017 at 2:01 pm ETPrice extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.
Matt Lawson | Jul 19, 2017 at 11:09 am ETWith billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.
Matt Lawson | Mar 17, 2017 at 10:17 am ETClick share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.
Matt Lawson | Feb 28, 2017 at 2:29 pm ETStore visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without qualifying for store visit conversions.
Matt Lawson | Jan 17, 2017 at 1:00 pm ETAdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.
Matt Lawson | Nov 17, 2016 at 11:32 am ETAdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.
Matt Lawson | Jul 26, 2016 at 11:21 am ET